Head of Marketing  

Overall:

• Oversee day-to-day responsibilities of the marketing team and plan execution to support Business Development
• Manage marketing plan process: ideation, strategy, branding and data analysis to make informed decisions
• Define own and team`s KPIs, budget, and forecast
• Manage, grow, and mentor direct reports

MarTech - Digital Scene and Data

• True change agent, helping PB measure, optimize, scale, and personalize our demand gen and nurture campaigns using automation technology and data
• Manage technical aspects of key marketing systems (marketing automation, CRM) used to generate, distribute, and report on leads
• Optimize the technology and build the data processes that fuel the marketing team
• Ensure end-to-end lead management visibility - lead to Revenue
• Develop, maintain and improve marketing dashboards to track key success metrics for the team and executive leadership (funnel)
• Equal parts operator and analyst-- enabling and optimizing our funnel, programs, channels, and campaigns through best-in-class tech tools and by creating, documenting, teaching, and enforcing processes
• Find PB`s real cost of acquisition vs customer lifetime value

Website Management, Newsletters & Social Media

• Contribute to website development with a highly technical approach around analytics, SEO optimization, and delivery of quality traffic to the website
• Manage website marketing team responsible for streamlining web property updates, building content management infrastructure, and weighing in on conversion optimization testing; suggest process improvements and automation opportunities to scale our growing business
• Create a funnel for both clients and candidates in PB`s webpage
• Define a clear newsletter campaign for future, new and old clients.
• Community communication and information and well as database management
• Social media communication strategy and implementation for support to both BD and Recruitment

Events & Community

• Lead the Events and Community team
• Oversee all internal and external events
• Create a collaborative environment amongst members through events & introductions
• Support churn management
• Drive growth and promote PB`s current and new service offerings

PR

• Tailor creative communication fit that makes PB a highly interesting company for investors, clients and employees
• Supervise all marketing and sales collateral.
• Create a contact list of relevant journalists; connect and network with them
• Devise stories and relevant content to be pushed out to media

• Bachelor’s Degree required
• 6+ years’ marketing experience in a high growth company
• Management of at least 1-2 individuals
• Results driven with an ability to execute independently
• Proven ability to work across multiple teams and functions
• Strong work ethic and ability to solve problems quickly