Marketing Manager
Penbrothers International Inc.
- undefined, 6th flr, OPL bldg, 100 C Palanca St., Legaspi Village, Makati City, C. Palanca St., Legaspi Village, Makati, Metro Manila, Philippines
- Toàn thời gianFULL_TIME
Miêu Tả Về Công Việc
Upteam Corporation
UPTEAM is a vintage bag and accessory curator currently supplying both online and offline shops in Europe, Middle-East and Asia, with authentic pre-owned items from high-end brands. We’re a lean team of passionate self-starters that believe that the best work is done by people who genuinely love and care about the work they do. We take pride in having a strong and disciplined work ethic, encourage the open sharing of opinions and ideas through lively and intelligent debate, and we guarantee a high degree of autonomy and ownership over work.
About the Role
We are looking for a creative and strategic storyteller that can help us to connect with a community of style mavens that have a healthy appetite for luxury. If you're the type of person that takes pleasure in being able to convert non-believers into loyalists of your favorite brands, all while live-tweeting your stream of consciousness, we'd love for you to join the team!
Key Duties & Responsibilities
- Responsible and directly accountable for lead acquisition, channel development, and top of the funnel metrics; fulfills a support and supplementary function for bottom of the funnel metrics
- Lead the definition, development and iteration of communications with due respect to positioning of company's value proposition for awareness, consideration and initial purchase stage/s of customer journey
- Responsible for the continuous optimisation of customer acquisition cost; candidate is expected to build scalable best practices for lead acquisition vis a vis the development of increasingly detailed customer profiles
- Responsible for developing and maintaining the integrity of the brand's voice throughout all aspects of the company's online and offline presence
- End to end development and amplification of marketing campaigns, from conceptualization, execution, and measurement of results
- Identify, integrate and implement the necessary portfolio of tools needed to support, manage and measure all marketing and sales related activities
- Manage all aspects pertaining to the marketing budget
- Manages, liaises and controls deliverables from company's external network, including but not limited to press and media, marketing agencies, blogger and advertising network/s, etc.
- Manage the growth and performance of members of marketing team; work collaboratively and closely with cross-functional departments to define overarching marketing strategy in service of sales targets and business objectives.
- Actively monitors competitors' website content, marketing initiatives, promotions and product offering and respond accordingly
Trình độ tối thiểu
- Candidates must have a degree in marketing or related field and/or extensive experience in direct and digital marketing environment, with emphasis on customer acquisition, re-engagement and retention. At least three to five years of experience is preferred.
- Must have in-depth knowledge of digital marketing metrics and their corresponding industry standards and have deep understanding of its impact on financial results
- Familiarity with luxury fashion industry and corresponding customer profiles
- Must have exceptionally strong consumer language, fashion editorial and web writing skills
- Prior working experience for e-commerce and/or online marketplaces
- Functional experience with budgeting and forecasting is a definite plus
- Must be an excellent communicator and well-versed in both written and verbal English; highly organized, detail-oriented, is disciplined and can work autonomously
Tóm tắt công việc
- Trình Độ Công Việc
- Trình độ nhân viên cấp trung bình / cấp quản lý
- Ngành Nghề
- Sales and Marketing
- Yêu cầu học vấn
- Tốt nghiệp Cử nhân
- Nhà tuyển dụng trả lời hồ sơ
- Always
- Địa chỉ văn phòng
- 6th flr, OPL bldg, 100 C Palanca St., Legaspi Village, Makati City, C. Palanca St., Legaspi Village, Makati, Metro Manila, Philippines
- Ngành nghề
- Consulting/Business Services
- Vị trí đang tuyển
- 1 vị trí tuyển dụng mới
- Trang web
- http://www.penbrothers.com