Writer  

The Writer is responsible for providing textual content in order to grab the target audience’s attention. He/She must understand the clients' advertising goals and generate original copy materials that will promote or sell their products. He/she also writes advertorials and when necessary, press releases.

Educational Background:

• Degree in advertising, marketing, design, writing, or journalism or other related fields.

Technical Competencies:

• Highly articulate and skilled in writing clear, concise and grammatically correct copy
• Should have an excellent command of words, fluency with the language, imaginative and persuasive style of expression and awareness in commerce and popular culture
• knowledge in advertising techniques and new industry trends.
• Self-motivated and well organized with an eye for detail,
• Able to work well in a team
• Able to handle pressure and deliver on deadlines.
• Able to take on board feedback and follow the codes of advertising practice.