Copywriter  

Summary Description: Responsible for brainstorming, creating, and transforming ideas into words for articles, advertisements, publications, and pamphlets. Writes words and text for television commercials, radio, Internet content, jingles, websites, press releases, flyers, and direct mail literature.

Key Responsibilities:

• Write copy for clients' ads, brochures, TV spots, radio, and other forms of advertising
• Research the technical properties of products
• Create and present storyboards of ideas
• Write clear and persuasive copy for websites, brochures, ads, and other means of advertising
• Update digital media with timely content
• Perform search engine optimization techniques
• Oversee campaigns from production to completion
• Revise, edit, and proofread content as needed or directed by client
• Respond to feedback in a timely manner
• Work within tight deadlines
• Monitor and change advertising campaigns to change effectiveness
• Check copy for spelling and grammar errors.
• Work with media planners/buyers and the production department to fully develop the advertising campaign
• Research competitors and keep abreast of market trends
• Explore different ideas and concepts for both the visual and verbal elements in tandem with the creative team
• Work with designers, illustrators, printers, photographers and production companies to complete the campaign

• Very Strong PC knowledge, specifically Excel, including Microsoft Office products; Outlook, and Word
• Extensive experience in content creation and creative writing
• A minimum of one year work experience
• Previous experience in in a related position or field
• Strong organizational and time management skills are needed to manage multiple tasks/priorities
• Human Relations Skills:
• Ability to communicate effectively with a variety of audiences verbally and in writing