Customer Relationship Manager  

Reporting

CRM Manager will be reporting to the Head of Traffic Management.

Key tasks and responsibilities

• Defining the customer base segmentation strategy
• Defining the strategy to capture all required information at key points in the customer life cycle
• Running day-to-day execution & optimization of all email marketing campaigns
• Create email marketing calendar around customer engagement and activations
• Maximization of CRM tools in increasing customer lifetime value
• Conceptualization and execution of acquisition and retention campaigns
• Customer Journey Mapping analyzing touch points with the organization and maximizing commercial opportunities
• Working closely with all departments to ensure the CRM implementation and sustainability
• Overseeing direct communications with customers through Lazada marketing channels
• Monitoring and maximizing customer lifetime value and re-purchase rate
• Ensuring the database is continuously segmented effectively for targeted marketing activities
• Building and managing the CRM team to execute the strategy

In order to succeed in the role, you should ideally have:

• 4-year degree in Marketing, Business, Economics, or a related field of study
• Preferable have experience in a direct-to-consumer CRM management, retention marketing and email marketing
• Creativity, analytical and organizational skills and attention to detail
• Willingness to work in a fast-paced, start-up environment
• Pro-active attitude
• Ability to work both independently and within a team