Senior Marketing Associate  

Experience in social media management, branding, PR, media relations and partnerships

Branding, Social Media Management:

• Be the guardian of Lamudi brand
• Ensure that brand rules are followed at all times
• Identify and monitor metrics for brand health through a feedback mechanism, including customer reviews, client feedback, and social listening
• Liaise with internal brand owners and creative and other related agencies in project implementation
• Planning and implementing social media and communication campaigns to align with marketing strategies
• Monitoring and reporting on engagement as well as community feedback and online reviews
• Directly engaging with fans and followers to build relationships with the community and foster engagement.
• Understands the ins and outs of social media analytics and able to create new strategies to improve it"

PR, Media Relations:

• Build and maintain a relationship with the Media through media rounds, communications. etc.
• Secure media pickups/ guesting / interviews from various channels especially quad media (Print, TV, Radio, Online)
• Draft PR releases and coverage articles of partner developers
• Pitches content to listed websites for the link building campaign through emails/ calls / relationship building
• Tracks pickups, mentions and links from media channels and domains
• Set up meeting with government agencies, NGOs, universities, and colleges.
• Cover real estate related events.
• Invite Media for events.

Partnerships:

• Regular outreach activities (emails, phone calls, meetings) to websites, blogs, NGOs, government offices, and universities to promote Lamudi’s initiatives
• Pitch Lamudi articles and partnerships to government agencies, NGOs, universities & colleges, and third-party websites
• Conceptualize PR- and content-driven campaigns to make them more appealing to third-party websites

• At least 2 years experience
• Good communicator both in written and verbal skills
• Fluency in spoken & written English is essential
• Works with a high level of energy
• Well organised & structured
• Works independently
• Outgoing
• Pitching skills
• Relationship building and maintenance
• Highly organized