Digital Marketing Manager  

Primary Function:

Will write and execute the marketing plan and strategy. Will engage with several staff and stakeholders to ensure alignment and procurement of company goals. This is both a strategic & hands-on role.

Key Accountabilities/Responsibilities

• Key responsibility - Website conversion optimization.
• Work closely with the graphic design team in creating engaging and high converting ads.
• Lead and supervise the team in implementing marketing campaigns.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

• Senior level experience.
• Profound experience with e-Commerce and websites.
• Profound experience in Google Adwords, SEO, Remarketing, display advertising, Facebook ads, Email marketing.
• Excellent English communication skills (spoken and written).
• Independent, self-driven, creative and analytical, has a high attention to detail.
• Ability to manage and adapt to rapid changes in a fast paced and time-sensitive environment.