Performance Marketer  

As a Performance Marketer, you will get to do more than just manage online advertisements. You will be responsible for ensuring paid media projects are successfully planned and executed while contributing to the growth of the company via paid media strategies. More specifically, you’ll get to:

Responsibilities

• Develop, execute, and optimize digital campaigns from conception to launch (Meta, Google, Ecommerce platforms, Tiktok)
• Prepare media plan for different platforms (Meta, Google, Ecommerce platforms, Tiktok)
• Work cross-departmentally to align campaign strategies and goals across the organization
• Provide ongoing actionable insights into campaign performance to relevant stakeholders
• Define, measure, and evaluate relevant paid media KPIs
• Build out media buys for various ad platforms and oversee the day-to-day execution of paid media
• Oversee and manage overall paid media budget
• Conduct in-depth keyword and website research, ad grouping and audience targeting
• Maintain knowledge of industry best practices and new technologies

Requirements and skills

• Proven experience as a Media Planner; experience in digital media is preferred (Meta, Tiktok, Laz, Shopee)
• Broad knowledge of media channels
• Familiarity with campaign evaluation metrics and media buying
• Working knowledge of analytics tools
• Excellent communication and teamwork skills
• An analytical mind with an aptitude for statistics
• Strong decision-making skills
• BSc/BA in Marketing, Business Administration or similar field