SEO Analyst  

Key Functional Areas of Responsibility

• Perform keyword research in coordination with U.S Team objectives to optimize existing content and uncover new opportunities
• Review the Provided SEO analysis and recommendations by U.S Team and in coordination with elements and structure of websites and web pages to execute with PH tech team.
• Understand all recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific based on description of the tasks provided by manager
• Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects
• Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
• Implement link building campaigns in coordination with client SEO goals
• Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals
• Keep pace with SEO, search engine, social media and internet marketing industry trends and developments
• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals
• Monitor and evaluate search results and search performance across the major search channels
• Communication to team and management on project development, timelines, and results
• Work closely with the other team members to meet client goals

Professional Skills & Qualifications

• 1 – 2 years experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
• Proficiency in MS Excel, PowerPoint, and Word
• Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool
• Experience working with popular keyword tools (Semrush, Google Keyword planner, etc)
• Experience working with CMS and building/administering content in CMS environments
• Desired: Knowledge of HTML/CSS and website administrations
• BS/BA degree preferred

Professional Competencies

• Passion for SEO and internet marketing
• Outstanding ability to think creatively, and identify and resolve problems based on Robots.txt
• Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
• Ability to clearly and effectively articulate thoughts and points
• High levels of integrity, autonomy, and self-motivation
• Excellent analytical, organizational, project management and time management skills