Business Unit Head | Organic Farm Business  

HEALTHY OPTIONS' Organic Farm Business team is looking for a passionate, driven, innovative and results-oriented Sales and Marketing Manager who shares the same vision and advocacy of the brand.

MARKET AND INDUSTRY ANALYSIS

• Keep abreast with market and industry updates to capitalize on business opportunities and mitigate risks.
  • Monitor competitors' products and marketing activities.
  • Constant market and industry research (local and global).

REVENUE GENERATION AND MARKETING

• Forecast and achieve category sales targets.
• Develop and implement sales and marketing strategies to:
  • Get the highest possible long term market share.
  • Achieve sales forecasts.
• Plan and oversee advertising and promotion activities including print, online, electronic/social media, etc.
• Develop and recommend product positioning, packaging, and pricing strategy.
• Establish and maintain a consistent branding througout all product lines and execution of sales and marketing initiatives.

REPORTING

• Category sales performance vs. targets, analyses and recommendations.
• Effectiveness and results of marketing activities vs. targeted performance measures.
• Industry updates, analyses, and recommendations.

PEOPLE MANAGEMENT

• Set team performance goals.
• Manage team performance, development, and morale.

BUDGETING

• Develop, analyze, and control business unit budget.

OTHERS

• Represent the Company at Industry conferences and meetings.
• Establish and maintain good relationships with strategic partners.
• Execute other tasts that may be assigned.

• Graduate of any College degree, preferably in Business Management or Marketing Management.
• At least 5 years of experience in sales and marketing and/or business/product development and implementation.
• Verifiable accomplishment in any of the following:
  • Significant increase in revenue or meeting sales and marketing targets through:
    • Effective targeted sales and marketing initiatives.
    • Sound industry, market and competitor analysis.
  • Lower or manage operating costs without compromising product/service quality and business performance.
  • Business process improvement and innovation with measurable positive business impact.
• Good communication and interpersonal skills.
• Willing to do field work.
• NON-SMOKER.