Digital Advertising Coordinator | Office-based | Iloilo  

What you'll be doing:

● Define, plan, execute and continually optimize digital marketing strategies to meet project needs, objectives, goals, and KPIs. This includes writing ad copy, creating ads and landing pages, and managing ad campaigns.

● Collaborate with the web developer to implement tracking pixels, cookies, and other relevant technologies.

● Manage the following channels and tactics: SEM/PPC, display ads, retargeting, paid social, content syndication, ABM/IP/cookie-based media, landing pages, native ads, etc.

● Partner, collaborate and communicate digital marketing plans, status updates, and campaign performance results and insights with marketing and sales teams.

● Report on advertising performance metrics and ROI across platforms to assess campaigns and continually optimize them.

● Other tasks that are assigned by the supervisor or CEO

● College Level / College Graduate with Relevant B2B social digital advertising marketing experience

● Great verbal and written communication skills

● Proficiency in social media management platforms and analytics

What you should bring:

● A solid understanding, experience, and success with paid owned and earned digital media on LinkedIn, Google, etc.

● Google Analytics and other digital marketing and media analytics are reporting expertise.

● Experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate digital marketing conversion objectives.