Marketing Automation Specialist
goFLUENT Philippines Inc.
- Muntinlupa, PhilippinesUnit 101, Plaza B Building, Northgate Cyberzone Alabang, Muntinlupa City, 1781, Muntinlupa, Metro Manila, PhilippinesMuntinlupaMetro ManilaPhilippinesPhilippines
- Toàn thời gianFULL_TIME
Công việc đã đóng.
Miêu Tả Về Công Việc
- Manage technical aspects of key marketing systems (specifically Marketo and Salesforce) used to generate, analyze, and report on leads.
- Establish and maintain scalable processes that ensure best practices in marketing campaign and lead management.
- Work with sales teams to prioritize, develop and execute on outbound email campaigns.
- Create and continuously optimize emails for marketing nurtures to improve program success.
- Monitor and maintain data quality within the marketing database
- Evaluate new technologies and add-on applications to improve and optimize email marketing performance.
- Grow our email list organically, not through bought or rented lists.
- Work with content, design, and tech teams to manage various email campaigns, including the template designs, calls-to-action, and content used in our email sends.
- Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.).
- Measure results and optimize the lead nurturing workflows for these segments to convert leads into customers.
- Work to minimize list decay and unsubscribes while increasing the productivity of our email sends.
- Develop documentation and roadmaps for processes, A/B tests, and promotions that succeed through email.
- Participate in analyzing marketing and sales data to develop insights and make recommendations on areas for optimization.
- Provide marketing support to sales where required.
Trình độ tối thiểu
- BS, BA (four year degree), preferably in Business, Marketing or other Business-related subjects
- Must demonstrate general knowledge of Microsoft Office Suite (Word, Excel, Outlook), and G-Suite (Gmail, Hangouts, Calendar, and Google+ for communication; Drive for storage; Docs, Sheets, Slides, Forms, and Sites for collaboration)
- Must have expert knowledge in Marketo, and working background in Salesforce.
Desired Skills and Experience:
- 3 to 5 years experience with a post-secondary education in marketing or related fields
- Experience with marketing automation and tools (strong background in Marketo is preferred)
- Strong analytical skills and experience with campaign reporting and data analysis.
- Past experience with email marketing, lead nurturing, marketing automation, and marketing analytics.
- Excellent understanding of email marketing concepts and metrics
- Ability to manage multiple projects at the same time in a fast-paced environment.
- Technically capable, excellent communicator, and a desire to improve processes.
- Highly analytical and able to derive meaning from data through A/B testing and email optimization.
- Excellent writer and communicator (in both the written and verbal form)
Đặc quyền và lợi ích
- Flexitime
- Paid Holidays
- Paid Vacation Leave
- Paid Sick Leave
- Paid Bereavement/Family Leave
- Maternity & Paternity Leave
- Single Parent Leave
- Special Leave Benefits for Women
- Life Insurance
- Medical / Health Insurance
- Gym Membership
- Performance Bonus
Kỹ năng cần thiết
- Content Writing
- Digital Marketing
- Marketing Communications
- Writing
- Content Marketing
- Creativity
- Computer Literate / Basic Computer Skills
Khóa học ưa thích
- Marketing
- Marketing Communications
- Literature and BS Marketing Management
Tóm tắt công việc
- Trình Độ Công Việc
- Phó Giám Sát/Giám Sát
- Ngành Nghề
- Sales and Marketing
- Yêu cầu học vấn
- Tốt nghiệp Cử nhân
- Nhà tuyển dụng trả lời hồ sơ
- Once in a while
- Địa chỉ văn phòng
- Unit 101, Plaza B Building, Northgate Cyberzone Alabang, Muntinlupa City, 1781, Muntinlupa, Metro Manila, Philippines
Về goFLUENT Philippines Inc.
goFLUENT, headquartered in Geneva, Switzerland, is the world’s leading B2B provider of hyper-personalized solutions that accelerate language skills by blending technology, content, and virtual human interaction on any device. We are present in 20 countries across all continents and have helped millions of people become better communicators in different business languages.
goFLUENT Philippines, Inc. was established in 2004 and has seen incredible growth in the past 22 years, opening up two offices in Eastwood, Quezon City and Alabang, Muntinlupa City.
Our office in Eastwood is the biggest out of all our locations and is an important hub from which services are provided to our clients in Europe and the rest of the world.
Our office in Alabang is the place to be if you hail from the south or are just looking for a new opportunity in Muntinlupa.
You will love these spaces for their open-plan design, quirky murals and welcoming energy, as well as the great synergy between teams.
It’s our unique culture that empowers us to do the best work of our lives. For more information, visit https://www.gofluent.com/us-en/careers/