Marketing Manager | Software Solutions  

Corporate Brand

• Own the Corporate Branding.
• Create strategies and executions that improve the visibility of the brand.
• Brand Value proposition ownership.

Driving Customer Segmentation

• Develop Segmentation strategies and executions.
• Segment specific metrics and deliverables.
• Align the organisations around key segments.
• Understand key deliverables and performance of the segment.

Customer Centric Campaigns

• Event Management
• Digital Campaigns
• Driving thought leadership
• Tracking metrics for all Marketing activities.
• Manage website and all company social pages.
• Content Management
• Communications Strategy

Manage Customer Journey

• Customer engagement collaterals
• Sales Collaterals
• Customer onboarding visuals and aids
• Customer instructions and help collaterals.

• Previous marketing leadership experience.
• Experience in IT/ Software Solutions is an advantage.
• Experience in strategy development and Brand building.
• Strong writing/editing skills and fluent in oral and written English
• Excellent organizational skills
• Preferably knowledgeable in platforms such as Wordpress, Eventbrite, Doorkeeper, Mailchimp.
• Must be self-motivated, strategic, and ambitious, thriving in fast-paced and dynamic working environment.
• Must have excellent skills and a solid background in digital marketing particularly in SEO, SEM, social media marketing, analytics, and reporting.