Local Store Marketing Officer  

Summary:

• Lead the conceptualization, development, implementation and evaluation of Local Store Marketing strategies to meet organizational objectives. Effective management of local store marketing activities of organization
• Support the roll-out of nationwide product initiatives by driving the implementation with operations group
• Assist operations group in their local demand creation initiatives

Responsibilities:

• Manage and coordinate all marketing, advertising, and promotional staff and activities
• Conduct market research to determine market requirements for existing and future products
• Analysis of customer research, current market conditions, and competitor information
• Develop and implement local store marketing plans and projects for new and existing products
• Manage the productivity of the local store marketing projects
• Monitor, review, and report on all local store marketing activity and results
• Determine and manage the marketing budget
• Deliver marketing activity within agreed budget
• Develop a pricing strategy
• Liaison with media and advertising

Education:

• Graduate of Bachelor's/College Degree, in Business Studies/ Administration/Management, Commerce, Marketing, or Advertising/ Media or any related Business course

Experience:

• At least Two (2) years of related experience.

Critical Skills and Competencies:

• Excellent written and verbal communication skills
• Organization and planning
• Problem analysis and problem-solving
• Team-leadership
• Formal presentation skills
• Persuasiveness adaptability
• Innovation
• Good judgment
• Decision-making, stress tolerance, collaboration