Digital Content Strategist  

Duties & Responsibilities

Proactively takes part in setting digital content strategies using all necessary tools

• Websites
• Social Media
• Email
• Blog
• Short Messaging (Whatsapp)

Develops unique briefs and strategies and builds upon current strategies within the digital arena to meet and exceed the company's objectives

• Write effective communication briefs, ensuring that creative and media are effectively integrated
• Assist in developing style/content guides
• Write effective and custom copies for various digital platform of the company

Manages research studies that yield rich insights into consumer online behavior

• Understand all of the digital touch points that the company's audience interacts with every day
• Identify opportunities for the company to use digital technology to enhance its overall marketing mix

Analyzes online traffic metrics and suggest solutions to boost online presence

• Monitor SEO/SEM, promo, and campaign performance metrics to forecast trends
• Conduct keyword and SEO research to understand audience needs
• Recommend and improve online content base on results-driven from the analytics report

Prepares, presents, and monitors on a weekly and monthly basis all online analytics to gauge the effectiveness of materials on every platform

• Effectively communicate complex and technical information in an understandable manner
• Ensure that analytic results are taken seriously to further improve the various digital channels of the company
• Explore and recommend other measuring tools that can effectively gauge the success of creative and marketing outputs on all of the company's digital channels
• Submit a monthly report to the Head of Department with recommendations to better the communication, marketing, reach, and strategy across the company's digital platforms

Stays current with the digital trends and practices

• Ensure that the company stays on top of emerging trends in the digital space
• Research services and current strategies to identify new opportunities
• Closely follow trends related to how consumers are accessing information

Performs other duties that may be assigned

• Candidate must possess at least Bachelor's/College Degree in Mass Communications, Marketing or equivalent.
• Required language(s): English
• Preferably Supervisor/5 Yrs & Up Experienced Employee
• At least 3 years of creatives, media/digital marketing, advertising, and social platform strategy development work experience
• Results-oriented and able to work under pressure and tight deadlines
• Excellent written and oral communication skills
• Excellent organizational and interpersonal skills
• Strong analytical skills, including the ability to identify and quantify the financial impact of opportunities with limited data
• Willing to work in Ortigas Center, Pasig City (when required)