SEM/PPC Specialist  

Job Description

The Digital Marketing Analyst is responsible to support the Marketing Team in managing the company’s Search Engine Pay-per-click Campaigns. Our team manages in-house accounts so there is a lot of freedom to do whatever we want (within reason). This role is a fun mix of research, analysis, and creativity.

Responsibilities

• Proactively manage all SEM campaigns on Google Adwords and Bing Ads
• PPC Campaign setup
• Optimize copy and landing pages
• Execute tests, collect and analyze data to identify trends in paid search campaigns to regularly provide insightful and actionable data in order to achieve maximum ROI
• Tracking, reporting and analyzing data, pay-per-click (PPC) initiatives and campaigns.
• Perform ongoing keyword discovery, expansion and optimization
• Research and analyze competitor advertising to better optimize client’s campaigns
• Provides updates, alerts and reports on campaigns’ performance.
• Collaborates with internal teams to complement and enhance both clientele support and overall campaign performance.
• Keep pace with search engine and PPC industry trends and developments

Minimum Qualifications

• College graduate
• Proactive
• Enthusiasm and passion for data analysis
• Good organizational and time management skills..
• Adaptable and able to handle multiple priorities.
• Meticulous and excellent attention to details.
• Proficiency in MS Office, especially Excel
• Coding background is a plus, but unnecessary
• Fresh graduates are encouraged to apply.