Campaign Manager
ABS-CBN Global
- Quezon City, PhilippinesGround Floor ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, PhilippinesQuezon CityMetro ManilaPhilippinesPhilippines
- Toàn thời gianFULL_TIME
Công việc đã đóng.
Miêu Tả Về Công Việc
The Campaign Manager will be responsible for supporting Kumu products (email, push, SMS) by taking ownership of campaign and communication strategy, media optimization, and channel operationalization. This individual will be accountable for understanding Kumu business objectives, dynamics of each own base marketing channel (internal/external), coordinating execution and effecting incremental performance improvement in own base engagement KPI.
Major Duties and Responsibilities:
- Design and implement a vibrant, effective digital marketing campaign for Kumu products
- Devise B2C (business to consumer) and B2B (business to business) integrated marketing campaigns with the aim of acquiring and retaining customers
- Analyze and understand various databases and online analytic tolls and develop techniques to enhance the company's brand and increase web-search visibility.
- Use social media sites (Facebook, Twitter, Instagram, Snapchat, etc) to further raise brand awareness and foster customer interaction
- Work with web developers to help optimize the customer experience and react to needed changes in the campaign
- Manage the implementation, tracking, and measurement of marketing campaigns
- Brief and oversee the work of internal and external agencies, such as designers, animators and printers, who will deliver much of the campaign activity
- Ensure that the brand and identity is adhered to in campaigns and in all communication channels
- Deliver regular reports of campaign results, including web analysis and evaluation of KPIs
- Collect and use data to inform new campaigns and the evaluation of existing campaigns
Trình độ tối thiểu
- Bachelor's degree in Marketing, Communication, or any related field
- Related job experience is strongly preferred
- Exceptional project management and communication skills are essential
- Have proven experience of managing B2B and B2C campaigns
- Understand current marketing trends
Kỹ năng cần thiết
- Sales and Marketing Knowledge
- Digital Marketing
- Marketing Communications
- Market Research
- Content Marketing
Khóa học ưa thích
- Marketing Communications
- Communication
- Marketing
Tóm tắt công việc
- Trình Độ Công Việc
- Trình độ nhân viên cấp trung bình / cấp quản lý
- Ngành Nghề
- Sales and Marketing
- Yêu cầu học vấn
- Tốt nghiệp Cử nhân
- Nhà tuyển dụng trả lời hồ sơ
- Sometimes
- Địa chỉ văn phòng
- Ground Floor ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, Philippines
- Vị trí đang tuyển
- 1 vị trí tuyển dụng mới
Về ABS-CBN Global
ABS-CBN Global utilizes the latest technology and available resources to provide Filipinos the most innovative products and services in content development and distribution, telecommunications, retail, money remittance, cargo forwarding, and social networking.
ABS-CBN Global goes beyond content development and distribution as part of its mission to serve, empower, connect, and instill national pride among Filipinos worldwide. ABS-CBN Global provides products and services that enable Filipinos overseas to connect and nurture relationships with the Philippines and Filipinos worldwide.