Asset and Media Placement Specialist | For Pooling  

The Asset and Media Placement Specialist will focus on the non-paid commercial placement, IN-HOUSE materials, as well as the media strategy for ASIA PACIFIC, AUSTRALIA, and LIFESTYLE NETWORK & IPTV-TFC.TV (APAC).

He/She must be able to identify the best way to deliver the message to the client’s target audience via the best available airtime resource.

To ensure that the content / materials is compliant with regional regulations and policies, this position requires close coordination / communication with ABS-CBN departments and subsidiaries.

Duties and Responsibilities (Media Planning)

• Synchronize with the different groups (Content, Marketing, and Ad Sales) that are involved in placement of plugs and promo to discuss strategic directives
• Manage the over-all airtime inventory for APAC, AU, and IPTV
• Ensuring that all materials (in-house Plugs, Promos, Interstitials, Program Advisories, Marketing materials, and others) available are placed strategically.
• Coordinates with TOC for the special instructions (e.g. in-house plugs and interstitials for insertion, cancellation of placements, changes in material version, etc.)
• Placement of blocking materials (plugs and promo) for Canada, in Sapphire server
• Provide report and discuss with Media Manager any discrepancies on the airing of spots
• Print daily operations log for TOC’s implementation and monitoring
• Make a weekly advance placement (for Saturday, Sunday, and Monday placement)
• Prepare in-house, service/campaign related reports, or any other requested reports)
• Asset and Media Placement Assistant is required to review the weekly channel GRID and Program timeslot
• Meet with clients to understand their strategy and building up a picture about their target audience
• Maintain and monitor contacts with media owners, ensuring that statistics data and viewing figures are up to date
• Determining the most effective media combination fit for client’s request
• Balance the amount of placements from the different groups (i.e. content, marketing, affiliates)so as the subscriber’s viewing experience are not affected
• Monitoring placement output
• Implement lower screen graphics (LSG)
• Implementation of materials: Follow Broadcast Orders and media strategies given by the Program Content Designer
• Coordinate with Order Management and Fulfillment Group (SSC) for other instructions concerning paid ads
• Ensure that all materials (in-house Plugs, Promos, Interstitials, Program Advisories, Marketing Materials, and others) available are placed strategically
• Highlight the marketing materials under every break spot of the programs to be able to easily recognize blocking by the Technical Specialists
• CUE-TONES Placement Japan Blocking

• Bachelor’s degree in Mass Communication or similar
• 1 year work related experience is an advantage
• Must be willing to work in a project-based/reliever engagement
• Must me amenable to work ASAP