Brand Specialist (for ABS-CBN Global)
ABS-CBN Global
- Quezon City, PhilippinesGround Floor ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, PhilippinesQuezon CityMetro ManilaPhilippinesPhilippines
- Toàn thời gianFULL_TIME
Công việc đã đóng.
Miêu Tả Về Công Việc
MAJOR DUSTIES & RESPONSIBILITIES:
Strategy Development
- Develops in-depth understanding of consumer needs, category trends & competitive landscape
- Partners with the research team on quantitative and qualitative research to deliver actionable insights and have a deeper understanding of target consumers
- Defines the global go-to-market strategy, positioning and plans
Marketing Program Implementation
- Develops & executes global marketing programs, integrated campaign & communication plan to drive acquisition, engagement, retention and winback
- Measures post-campaign results & analysis to ensure that learnings and recommendations flow into future activity
- Manages & monitors brand, product or content-specific marketing budget and P&L
Multi-Functional Team Collaboration
- Liaises with Corp Marketing, CRM, CBD (Research) and other LOBs
- Collaborates with Global Product/BU, Content, Socials, Promo & Creative Team
- Works closely with Regional Marketing for customization and enhancement of global marketing plans
- Coordinates with Internal & External Agencies
Trình độ tối thiểu
- Graduate of a 4-year marketing, advertising, business/management course or related field
- Work experience – minimum of 2 years experience in marketing (traditional or digital), advertising, content marketing, brand or accounts
Technical Skills Required:
- Excellent written and verbal communication skills
- Strong research and analytical skills
- Strong project management skills
Other Skills Required:
- Creative and innovative thinker and planner
- In-depth understanding of the brand and its position in the market
- Confident in producing work across multiple platforms
- Goal-oriented, organized team player and highly flexible
- Proactive
- Able to align multiple brand strategies and ideas
- Takes ownership of brand voice and vision
Khóa học ưa thích
- Marketing
- Advertising
- Business Administration [Business Management]
Tóm tắt công việc
- Trình Độ Công Việc
- Phó Giám Sát/Giám Sát
- Ngành Nghề
- Sales and Marketing
- Yêu cầu học vấn
- Tốt nghiệp Cử nhân
- Nhà tuyển dụng trả lời hồ sơ
- Once in a while
- Địa chỉ văn phòng
- Ground Floor ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, Philippines
- Vị trí đang tuyển
- 1 vị trí tuyển dụng mới
Về ABS-CBN Global
ABS-CBN Global utilizes the latest technology and available resources to provide Filipinos the most innovative products and services in content development and distribution, telecommunications, retail, money remittance, cargo forwarding, and social networking.
ABS-CBN Global goes beyond content development and distribution as part of its mission to serve, empower, connect, and instill national pride among Filipinos worldwide. ABS-CBN Global provides products and services that enable Filipinos overseas to connect and nurture relationships with the Philippines and Filipinos worldwide.