Brand & Content Marketing Specialist | For pooling
ABS-CBN Corporation
- Quezon City, Philippines10/F, Ground Floor ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, PhilippinesQuezon CityMetro ManilaPhilippinesPhilippines
- Toàn thời gianFULL_TIME
Công việc đã đóng.
Miêu Tả Về Công Việc
The Brand and Content Marketing Specialist shall report to the Brand and Content Marketing Manager and will manage assigned ABS-CBN brands via:
Brand Strategy
- Works with the BCM Manager/ Head to identify the target market of assigned ABS-CBN brands through the analysis of demographics, psychographics, defined media habits, and consumption
- Creates the brand development strategies for the brand
Business Development
- Recommends, through analysis and research, ways to explore revenue streams for the brand
- Works with internal and external businesses to develop ancillary products with the objective of growing the brand’s product portfolio
- Assists in ensuring that timelines and deliverables for franchise brands and ensures these are on track
Brand Marketing Communications
- Develops integrated marketing communication plans
- Builds and ensures the proper implementation of the franchise brand bible
- Handles message management to ensure that internal and external media platforms are aligned with the communication objectives of the franchise brand
- Implements and monitors franchise promotional executions
Trình độ tối thiểu
- Graduate of Marketing, Advertising, Business, or Communications
- At least 2 years experience in marketing, strategic planning, brand management, and/or advertising/creative agency
- Digital savvy
- Familiar with 360 marketing
- Hasa strong content appreciation
- Strategic and creative at the same time
- Highly analytical and detail-oriented
- Able to handle projects with minimal supervision
- Works well under pressure
- Is able to work independently and within groups
Kỹ năng cần thiết
- Brand Management
- Business Development
- Marketing Communications
Khóa học ưa thích
- Marketing
- Advertising
- Marketing Communications
Tóm tắt công việc
- Trình Độ Công Việc
- Mới Tốt Nghiệp/ Trình Độ Tập Sự
- Ngành Nghề
- Sales and Marketing
- Yêu cầu học vấn
- Tốt nghiệp Cử nhân
- Nhà tuyển dụng trả lời hồ sơ
- Always
- Địa chỉ văn phòng
- ELJCC Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, Philippines
- Ngành nghề
- Entertainment / Film / News and Current Affairs / Public Service / Publishing / Digital, etc.
- Vị trí đang tuyển
- 7 vị trí tuyển dụng mới
- Trang web
- https://careers.abs-cbn.com/
Về ABS-CBN Corporation
ABS-CBN is considered one of the country’s leading media and entertainment companies, with service offerings across the different platforms of media, servicing a wide array of customer segments.
As an organization, ABS-CBN affirms its mission of being in the service of the Filipino and all of its stakeholders worldwide. The company is driven to pioneer, innovate and adapt as it continues to provide information, news and entertainment that connects Filipinos with one another and with their community - wherever they may be. ABS-CBN is firmly committed to pursuing excellence.
ABS-CBN’s line of businesses include:
• Content Production and Distribution is comprised of content exhibition on free terrestrial television (TV), cable channels and on-line streaming platforms; global operations; films or movies; music; narrowcast; digital; print and on-line publications; and live events and concerts.
• News and public affairs programs; News delivery platforms
• The company delivers television programming outside of the Philippines to over 3 million viewers in North America, the Middle East, Europe, Japan, Australia, Canada, and other countries in Asia, through the internet and the Company’s global distribution platform, TFC, using DTH satellite service, cable television channels, IPTV, mobile applications and video streaming services.
• Films
• Music
• Digital
• Live events and concerts
• Cable and broadband
Teams working in ABS-CBN live out these core values, collectively called “The Kapamilya Way”:
• Service Orientation
• Meritocracy
• Excellence
• Teamwork and Partnerships
• Teaching and Learning
• Honesty, Integrity, and Respect