Digital Analytics Officer | For pooling
ABS-CBN Corporation
- Quezon City, PhilippinesELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, Philippines, Quezon City, Metro Manila, PhilippinesQuezon CityMetro ManilaPhilippinesPhilippines
- Toàn thời gianFULL_TIME
Công việc đã đóng.
Miêu Tả Về Công Việc
- Provides analysis and strategic direction by utilizing first-party data to identify growth opportunities. This person must have the statistical expertise to support and conduct quantitative analysis and statistical validation of ABS-CBN’s digital assets to aid in marketing these assets better to advertiser’s campaigns along with cross-referencing advertiser’s campaigns on ABS-CBN’s digital assets.
- Streamlines the tools available and standardizing best practices, including mid and post-mortem reports, benchmark setting, and metrics needed for each campaign, among others to ensure that we are able to deliver the best solutions to our advertisers.
- Does periodic category and market downloads for platform and key categories of platform and brand assignments.
- Supplements the data and analytics needs of the digital marketing teams, and also bridges the gap between marketing and the business intelligence team when crafting the data management platform audience data needs.
- Aligns with platform experts, Sales CIA, Trade and Brand SPOCs for data to be used in pitches and trade materials.
- Must be knowledgeable with data and technology trends and provides recommendations and solutions on how these trends will be applied to marketing ABS-CBN’s digital platforms to advertisers.
- He/she should be able to assist in the automation of tasks and re-engineering of digital processes.
- May also conduct training sessions among cross-functional teams on the use of the available tools for analytics.
- Coordinate with the Business Intelligence team of the Digital Media Division technical team, the Accounts Management team, and the Digital Marketing team.
- Monitor and track performance of assigned accounts and campaigns.
- Assist internal partners by providing relevant data that would support a marketing campaign and be able to give recommendations on the best digital strategy to implement in order to reach the KPIs.
- Proactively conduct analysis and data mining to provide hidden insights.
- Regular analytics assessment on all platforms in both mobile and web.
- Assist in automating certain tasks that would help the team perform more effectively and efficiently.
Trình độ tối thiểu
- Graduate of a 4-year Communication, Marketing, Business, Statistics, Mathematics or Technology course (and other equivalent courses)
- Work experience – minimum of 1-2 years in a media agency, primarily handling digital campaigns or experience in handling, organizing, and analyzing data sets
- Must be knowledgeable in digital marketing and trends, digital platform ecosystem, analytics and digital marketing campaigns
- Intermediate to Advanced MS Excel skills
- Knowledge on the use of the following dashboards: Google Analytics and Facebook Insights Dashboard
- Strong familiarity with Google Analytics, Social Bakers and other listening and analytics tools
- Proficient in Excel or Google Sheets
- Experience in Java, Python or any coding language that can facilitate automation, preferred
- Knowledge of other digital tools and/or coding is a plus!
- Ability to understand issue from both business and customer perspective.
- Strong leadership and communication (written and verbal) skills to effectively manage internal and external customers.
- Should be able to identify business development priorities.
- Strong understanding in driving usage and traffic in both web and mobile platforms
- Strong influencing skills (confident, assertive, diplomatic)
- Strong relationship building skills, with a positive and enthusiastic outlook
- Strong communication, analytical, and presentation skills
- Good analytical and problem solving skills
- Flexible and open to change
- Team player
- Humble and exhibits servant leadership
- Must be able to thrive despite ambiguity
Khóa học ưa thích
- Advertising
- Marketing
- Mathematics
Tóm tắt công việc
- Trình Độ Công Việc
- Mới Tốt Nghiệp/ Trình Độ Tập Sự
- Ngành Nghề
- Sales and Marketing
- Yêu cầu học vấn
- Tốt nghiệp Cử nhân
- Nhà tuyển dụng trả lời hồ sơ
- Often
- Địa chỉ văn phòng
- ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, Philippines
- Ngành nghề
- Entertainment / Film / News and Current Affairs / Public Service / Publishing / Digital, etc.
- Vị trí đang tuyển
- 3 vị trí tuyển dụng mới
- Trang web
- https://careers.abs-cbn.com/
Về ABS-CBN Corporation
ABS-CBN is considered one of the country’s leading media and entertainment companies, with service offerings across the different platforms of media, servicing a wide array of customer segments.
As an organization, ABS-CBN affirms its mission of being in the service of the Filipino and all of its stakeholders worldwide. The company is driven to pioneer, innovate and adapt as it continues to provide information, news and entertainment that connects Filipinos with one another and with their community - wherever they may be. ABS-CBN is firmly committed to pursuing excellence.
ABS-CBN’s line of businesses include:
• Content Production and Distribution is comprised of content exhibition on free terrestrial television (TV), cable channels and on-line streaming platforms; global operations; films or movies; music; narrowcast; digital; print and on-line publications; and live events and concerts.
• News and public affairs programs; News delivery platforms
• The company delivers television programming outside of the Philippines to over 3 million viewers in North America, the Middle East, Europe, Japan, Australia, Canada, and other countries in Asia, through the internet and the Company’s global distribution platform, TFC, using DTH satellite service, cable television channels, IPTV, mobile applications and video streaming services.
• Films
• Music
• Digital
• Live events and concerts
• Cable and broadband
Teams working in ABS-CBN live out these core values, collectively called “The Kapamilya Way”:
• Service Orientation
• Meritocracy
• Excellence
• Teamwork and Partnerships
• Teaching and Learning
• Honesty, Integrity, and Respect