digital marketing advertising sales strategy

ABS-CBN is considered one of the country’s leading media and entertainment companies, with service offerings across the different platforms of media, servicing a wide array of customer segments. 

As an organization, ABS-CBN affirms its mission of being in the service of the Filipino and all of its stakeholders worldwide. The company is driven to pioneer, innovate and adapt as it continues to provide information, news and entertainment that connects Filipinos with one another and with their community - wherever they may be. ABS-CBN is firmly committed to pursuing excellence. 

 ABS-CBN’s line of businesses include: 

•	Content Production and Distribution is comprised of content exhibition on free terrestrial television (TV), cable channels and on-line streaming platforms; global operations; films or movies; music; narrowcast; digital; print and on-line publications; and live events and concerts. 
•	News and public affairs programs; News delivery platforms  
•	The company delivers television programming outside of the Philippines to over 3 million viewers in North America, the Middle East, Europe, Japan, Australia, Canada, and other countries in Asia, through the internet and the Company’s global distribution platform, TFC, using DTH satellite service, cable television channels, IPTV, mobile applications and video streaming services.
•	Films  
•	Music  
•	Digital  
•	Live events and concerts  
•	Cable and broadband   

 
Teams working in ABS-CBN live out these core values, collectively called “The Kapamilya Way”: 

•	Service Orientation 
•	Meritocracy 
•	Excellence 
•	Teamwork and Partnerships 
•	Teaching and Learning 
•	Honesty, Integrity, and Respect


ABS-CBN Corporation

Grow and strengthen our loyal Kapamilya fanbase through these main initiatives:

<ul>
	<li class="text-justify">Paid media strategy. Plan, analyze, execute, and monitor paid media campaigns for internal ABS-CBN Digital executions and events, as requested by Digital Marketing Team. Learn and assess third party agencies’ paid media campaigns so we can apply best practices for our own campaigns. </li>
	<li class="text-justify">Community insights and engagement. Understand the community's demographics, interests, and behaviors to segment the audience effectively for tailored communication. Use tools to gather feedback and sentiments from the community to create an audience-centric approach. Foster meaningful and positive interactions within the community, responding to comments, messages, and mentions to build relationships and provide value. </li>
	<li class="text-justify">Influencer strategy. Develop strategies and recommendations for building, nurturing, and growing an engaged Influencer / Creator community in support of our company and our offerings (events, shows, among others).</li>
</ul>

Community Strategy Specialist

<ul>
	<li class="text-justify">Content Strategy: Develop content strategies, including the creation, distribution, and optimization of content across digital channels.</li>
	<li class="text-justify">Content Creation: Oversee the production of high-quality content, including blog posts, articles, videos, infographics, social media updates, and other multimedia content (copy-focused).</li>
	<li class="text-justify">Content Promotion: Develop strategies and create content for promotion and distribution through various digital channels, including social media, email marketing, among others.</li>
	<li class="text-justify">Content Performance Analysis: Use analytics tools / work with partner teams to measure the performance of content, analyzing engagement, reach, conversion rates, and other relevant metrics.</li>
	<li class="text-justify">Content Collaboration: Collaborate with the social media team, design team, and other departments to align content with broader marketing and business initiatives.</li>
</ul>

Content Strategy Specialist

GINGERSNAPS is the leading brand for children's wear apparel in the Philippines. From our modest beginnings in 1994 as a single corner in the department store, we have grown to 49 boutiques and 26 department store corners in prime establishments nationwide

Today, we have boutiques and department store corners in Indonesia, Singapore, Malaysia, and Saudi Arabia. We also distribute our products to several countries in a wholesale capacity. The next few years will see us bring our concepts to different regions from which we have been receiving numerous inquiries.

GINGERSNAPS (IL Coniglio Bianco Corporation)

Overview:

As a Performance Marketing Specialist, you will plan, execute, and optimize digital marketing campaigns to drive measurable results and achieve business objectives. You will leverage various digital channels such as search engines, social media platforms, display advertising, and email marketing to increase brand awareness, generate leads, and drive conversions. Your role will involve analyzing campaign performance data, implementing A/B testing strategies, and optimizing campaigns to maximize return on investment (ROI).

Key Responsibilities:

<ol>
	<li>Campaign Strategy Development: Develop comprehensive digital marketing strategies aligned with business goals, target audience demographics, and market trends. Collaborate with cross-functional teams to ensure campaign alignment with overall marketing objectives.</li>
	<li>Campaign Execution: Execute digital marketing campaigns across various channels, including but not limited to PPC (Pay-Per-Click), CPAS (Lazada, Shopee, Zalora), Meta advertising, display advertising, and email marketing. Coordinate with creative teams to develop compelling ad creatives and landing pages.</li>
	<li>Performance Analysis: Monitor and analyze campaign performance metrics such as click-through rates (CTR), conversion rates, cost per acquisition (CPA), return on ad spend (ROAS), and other KPIs. Utilize analytics tools such as Google Analytics, Meta Business Suite, Marketplace Sponsored Solutions and others to gain insights and identify optimization opportunities.</li>
	<li>A/B Testing and Optimization: Conduct A/B tests on ad creatives, landing pages, targeting parameters, and other campaign elements to optimize performance. Implement iterative improvements based on data-driven insights to increase campaign effectiveness and ROI.</li>
	<li>Budget Management: Manage digital marketing budgets effectively, allocating resources across channels and campaigns to maximize results within budget constraints. Monitor spending and adjust allocations based on performance and strategic priorities.</li>
	<li>Audience Targeting and Segmentation: Utilize audience targeting tools and segmentation strategies to reach specific audience segments with personalized messaging and offers. Continuously refine audience targeting based on performance data and audience insights.</li>
	<li>Stay Updated on Industry Trends: Stay abreast of the latest developments and trends in digital marketing, including new advertising platforms, technologies, and best practices. Leverage industry insights to innovate and optimize campaign strategies.</li>
	<li>Reporting and Communication: Prepare regular reports and presentations on campaign performance, highlighting key metrics, insights, and recommendations for optimization. Communicate effectively with stakeholders to provide updates, gather feedback, and align on strategic priorities.</li>
</ol>

Performance Marketing Specialist

Purple Oven is a growing food company that takes pride in striving to provide customers with best-in-class products and genuine service. Throughout the years, the Company has steadily built and maintained relationships with its institutional clients and has established retail stores in different neighborhoods of the metro. Behind all the work is the Purple Oven team, composed of different personalities of food lovers, dedicated to reach the organization's goals of excellence and quality.

The Purple Oven Corporation

Hi there! Welcome to Purple Oven!

We are a growing food company that takes pride in serving best-in-class products and genuine service to our customers. Behind the work is a team composed of food lovers, all dedicated to reach consistent excellence and top-notch quality. We are looking for leaders who:

<ul>
	<li>are insightful and effective,</li>
	<li>are confident and service-oriented,</li>
	<li>love food and meeting people.</li>
</ul>

Do these characteristics speak to you? Join us now!

 

You will be part of teams where we bring about a happy customer experience through:

- product &amp; service expertise

- engagement

- tailoring solutions

- relationships development

- identfying opportunities

- representation

- mastering sales

 

Interested to learn more? Send us your resume and we look forward to meeting you.

Sales & Marketing Officer

Provide support to the Accounts Manager in delivering digital requirements of assigned internal clients (Lines of Businesses)

<ul>
	<li class="text-justify">Will undertake overall responsibility for the following:</li>
	<li class="text-justify">Client management which includes project briefing and providing opportunities for digital business</li>
	<li class="text-justify">Liaise closely with all internal teams to understand, develop and deliver digital requirements as per client roadmap</li>
	<li class="text-justify">Overall digital account performance monitoring</li>
	<li class="text-justify">Might require seasonal, weekend/off-site work</li>
</ul>

Digital Account Officer

As an Account Executive, your primary responsibility for meeting digital sales targets by growing existing business, maximizing new business, capturing opportunity and supporting your team in achieving its goals. You will serve as the main link between our clients and the company and ensure that all our clients are highly satisfied. 

<ul>
	<li class="text-justify">Meet the set monthly, quarterly and yearly targets;</li>
	<li class="text-justify">Provide excellent customer service to our clients, and identify and solve client challenges proactively and creatively;</li>
	<li class="text-justify">Build strong relationships with customers and regularly update them on our products and services;</li>
	<li class="text-justify">Be a trusted business partner for our clients advertising needs by deeply understanding their business, products, and target market; </li>
	<li class="text-justify">Build business via prospecting and lead-generation; </li>
	<li class="text-justify">Effectively project manage campaigns from the preliminary stages, implementation to post-evaluation;</li>
	<li class="text-justify">Ensure a deep understanding of ABS-CBN digital properties and offers, and aligning them with clients’ business objectives and target markets.</li>
	<li class="text-justify">Provide timely and accurate information using the assigned sales/order management system </li>
	<li class="text-justify">Perform other duties assigned. </li>
</ul>

Digital Ad Sales Executive

COMPANY OVERVIEW 

Primal Enterprises Corporation (PEC) was incorporated in 1988 and is one of the largest importers and distributors of automotive aftermarket products in the Philippines, supplying a range of globally-sourced automotive parts, accessories, electronics, and lubricants to key cities nationwide. Some of our popular automotive brands: 

●	VIC automotive filters from Japan
●	MAG 1 lubricants and chemicals from USA
●	Hi-Q brake pads and shoes from Korea
●	MA-FRA car care products from Italy
●	Deflector car accessories and many more

Beyond automotive aftermarket products, PEC is rapidly expanding into energy-saving devices and materials for architectural and industrial use, such as but not limited to:

●	Sunbloc architectural-grade ceramic window films from Korea
●	United Oil industrial lubricants from Singapore

WHY JOIN US? 

To support our expansion, we need highly motivated, self-driven individuals who go above and beyond what is expected and possess high initiative and integrity to grow with us. If you have what it takes, we look forward to having you on our team!

By being part of our team, you will have the opportunity to experience the following:

●	Development of critical work and interpersonal skills through working with a wide range of people in multiple departments within the company
●	Commitment to achievement of goals, quality products, and concern for all stakeholders
●	Ample benefits commensurate with level of work, including bonuses and health allowance (details to be discussed in job offers)


CHECK US OUT 

To understand more about what we do, check out our Facebook pages:

	Sunbloc Performance Window Films: www.facebook.com/SunblocWindowFilms 
	MAG 1 Philippines: : www.facebook.com/MAG1Philippines 
	MA-FRA Philippines: www.facebook.com/MaFraPhilippines 
	VIC Filter Philippines: www.facebook.com/VICPhilippines

Primal Enterprises Corporation

<ul>
	<li>The Digital Marketing Assistant shall help manage the Company's online presence through the use of tools such as e-commerce platforms, social media pages, and web marketing.</li>
	<li>He/she shall work closely with the Marketing team.</li>
	<li>To maintain various key brands' online presence and reach to web users.</li>
</ul>

Digital Marketing Assistant

M2.0 Communications specializes in business, technology and lifestyle communication, with emphasis on public relations, stakeholder management and digital communication. We focus on public relations, social media marketing and media analytics, and pride ourselves as experts in earned media communication.

Starting with one employee in 2003, M2.0 now has a total of around 50 full-time staﬀers composed of a dozen manager/director level employees and more than 40 specialists. During this time, the company came to work with dozens of national and international brands including Intel, Dell, Carrier, Bank of the Philippine Islands. Currently, we work with brands including UNICEF, Philips, OPPO, Del Monte, Bayo and the Government of the Philippines.

M2.0's diﬀerentiation lies in the robust support oﬀered by its diﬀerent service units, as well as its knowledge and experience in stakeholder management, technology and business PR. The agency also oﬀers a unique media monitoring service that is currently one of the most responsive and comprehensive in the Philippines today.

M2.0 Communications Inc.

Here at M2.0 Communications, we are storytellers who believe that there’s always more than one way to tell a story. We are focused on telling meaningful data-driven narratives alongside building the best communications team in the Philippines. Our differentiation lies in the robust support oﬀered by our diﬀerent service units, as well as our knowledge and experience in stakeholder management, technology, and business PR.

 

What started with just one employee in 2003, M2.0 now has a total of over 60 full-time staﬀers composed of a dozen manager/director level employees and more than 50 specialists that work together to go above and beyond the typical narrative. To stay at the forefront of data-driven storytelling, we are continuously in search of talents who will help us develop innovative products and services.

Is the role right for you?

We are seeking a highly motivated and experienced Strategic and Business Development Director to join our team. The ideal candidate will be responsible for driving the growth and expansion of our business through strategic planning, market analysis, and business development initiatives. This role requires a combination of strong leadership, strategic thinking, and business acumen to identify opportunities for growth and develop effective strategies to capitalize on them.

What are your responsibilities?

<ul>
	<li>Strategic Planning: Develop and implement strategic plans to drive business growth and achieve company objectives. Analyze market trends, competitor activities, and industry developments to identify opportunities for expansion.</li>
	<li>Business Development: Lead the business development efforts to acquire new clients and expand our client base. Build and maintain relationships with key stakeholders, including potential clients, industry partners, and influencers.</li>
	<li>Market Analysis: Conduct thorough market research to identify emerging trends, customer needs, and competitive threats. Utilize insights to inform strategic decisions and develop targeted marketing strategies.</li>
	<li>Proposal Development: Collaborate with the creative and account teams to develop compelling proposals and pitches for potential clients. Tailor solutions to meet the specific needs and objectives of each client.</li>
	<li>Revenue Growth: Drive revenue growth through effective client acquisition and retention strategies. Set ambitious sales targets and develop plans to achieve them, monitoring progress and making adjustments as needed.</li>
	<li>Team Leadership: Provide leadership and guidance to the business development team, fostering a culture of collaboration, innovation, and accountability. Mentor team members and support their professional development.</li>
	<li>Networking: Represent the company at industry events, conferences, and networking opportunities to raise awareness of our brand and build relationships with potential clients and partners.</li>
</ul>

Strategy and Business Development Director

Established in 1984, KLT Fruits Incorporated manufactures tropical fruit purees, concentrates, red beans jams as well as for markets in the US, Japan, Asia-Pacific, Europe, and the Philippines. We pride ourselves by not only providing quality products but also rendering technical services such as client product formulation, client process parameters, and new product development.

Through our knowledge of the industry, production know-how, and our commitment to quality, we are able to establish lifelong partnerships with our clients. Our team of experts and skilled associates guarantees the best customer service and more importantly, products of the highest quality.eS

KLT Fruits Inc

Develop and implement sales and marketing strategies to achieve company objectives.

Identify and target new business opportunities through market research and analysis.

Build and maintain strong relationships with clients, suppliers, and other stakeholders.

Generate leads and convert them into sales opportunities.

Conduct sales presentations and demonstrations to prospective clients.

Monitor market trends, competitor activities, and customer feedback to identify opportunities for improvement.

Collaborate with the marketing team to create promotional materials and campaigns.

Track and analyze sales performance metrics to assess effectiveness of marketing strategies.

Prepare sales forecasts and budgets, and report on sales activities to management.

It is a multi-national company with operations in Singapore, Malaysia, Thailand and other countries in Asia. Gardenia Phils. began its operations in 1998 with a state-of-the-art bread factory rated as one of the most modern large-scale bread manufacturing facilities in the country.

Gardenia Bakeries Phils., Inc.

Collaborate with the Digital Manager to develop and execute comprehensive digital marketing strategies that align with business objectives.

Manage and maintain company websites, ensuring content is up-to-date, relevant, and optimized for SEO.

Oversee social media channels, including content creation, scheduling, and engagement monitoring.

Assist in the creation and execution of digital advertising campaigns across various platforms (e.g., Google Ads, Facebook Ads).

Monitor digital analytics and generate reports to track performance, identify trends, and make data-driven recommendations for optimization.

Stay abreast of industry trends, emerging technologies, and best practices in digital marketing.

Assistant Digital Manager

ACES CALL CENTER JOBS INC. offers jobseekers, with or without experience, the opportunity to work in top BPO and Call Centers in the Philippines in the shortest time possible.

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By submitting your application, you agree for Aces Call Center Jobs Inc. to  collect and process your personal information for your job application with ACES and its clients in accordance with ACES's Data Privacy Policy contained in this link: https://acesjobs.com.ph/data-privacy.

Aces Call Center Jobs Inc.

<ul>
	<li>Provide prospects and customers with information about a business’ products and services and ensure they enjoy an outstanding experience any time they engage with a brand.</li>
	<li>Learn about prospects and customers and find innovative ways of engaging with them to drive sales.</li>
	<li>Ask questions to understand customer requirements and suggest best available solutions to close deals</li>
	<li>Go the extra mile to meet sales quota and facilitate future sales</li>
	<li>Constantly seek ways how to improve on performance through lifelong learning and new skill acquirement mechanisms.</li>
</ul>

Outbound Sales Associates | Cubao | HMO Day 1

Position: E-commerce Head

Job Summary: The E-commerce Head is responsible for developing and executing the company's online sales strategy, overseeing the day-to-day operations of the e-commerce platform, and driving revenue growth in the Retail Apparel and Fashion Company. They will lead a team of professionals and work collaboratively with various departments to ensure the successful implementation of online sales initiatives.

Key Responsibilities:

<ol>
	<li>E-commerce Strategy Development:

	<ul style="list-style-type: disc;">
		<li>Develop and implement a comprehensive e-commerce strategy aligned with the company's business objectives.</li>
		<li>Analyze market trends and competitor strategies to identify opportunities for growth and innovation.</li>
	</ul>
	</li>
	<li>E-commerce Website and Marketplace Management:
	<ul style="list-style-type: disc;">
		<li>Responsible for increasing overall category sales and viewership of the company’s e-commerce websites and e-commerce marketplace/stores.</li>
		<li>Increase the e-commerce presence including developing new e-commerce marketplace stores</li>
		<li>Oversee the design, functionality, and user experience of the company's e-commerce website</li>
		<li>Ensure the website is optimized for SEO, mobile responsiveness, and user-friendliness.</li>
		<li>Collaborate with the IT team to maintain website security and performance.</li>
	</ul>
	</li>
	<li>Product Catalog Management:
	<ul style="list-style-type: disc;">
		<li>Manage the online catalog, including product listings, descriptions, and pricing.</li>
		<li>Collaborate with the merchandising team to ensure a diverse and appealing product assortment.</li>
		<li>Implement effective inventory management strategies.</li>
	</ul>
	</li>
	<li>Digital Marketing and Promotion:
	<ul style="list-style-type: disc;">
		<li>Develop and execute digital marketing campaigns to drive traffic and sales.</li>
		<li>Utilize various online marketing channels, such as PPC advertising, email marketing, social media, and influencer partnerships.</li>
		<li>Monitor and analyze campaign performance to optimize ROI.</li>
	</ul>
	</li>
	<li>Customer Experience Enhancement:
	<ul style="list-style-type: disc;">
		<li>Focus on enhancing the overall customer experience, from website navigation to post-purchase support.</li>
		<li>Gather and analyze customer feedback to make improvements.</li>
		<li>Implement personalization strategies to cater to individual customer preferences.</li>
	</ul>
	</li>
	<li>Analytics and Reporting:
	<ul style="list-style-type: disc;">
		<li>Use data analytics tools to track key performance metrics, including conversion rates, traffic, and revenue.</li>
		<li>Generate regular reports for management and make data-driven recommendations.</li>
	</ul>
	</li>
	<li>Team Leadership:
	<ul style="list-style-type: disc;">
		<li>Recruit, train, and manage a team of e-commerce professionals, including web developers, digital marketers, and customer support staff.</li>
		<li>Foster a collaborative and high-performance work culture.</li>
	</ul>
	</li>
	<li>Compliance and Security:
	<ul style="list-style-type: disc;">
		<li>Ensure compliance with local e-commerce regulations and industry standards.</li>
		<li>Maintain the security of customer data and online transactions.</li>
	</ul>
	</li>
</ol>

E Commerce Senior Manager

Aboitiz Power Corporation (AboitizPower, AP) is a leader in the Philippine Electric Power Industry with a portfolio of assets located across the country.

At AboitizPower, we transform energy for a better world. 

When you work at AboitizPower, you become part of an organization that is passionate and committed to advancing business and communities by providing reliable, reasonable, and responsible power to all. 

AboitizPower is an equal opportunity employer. We believe that a diverse and inclusive workforce is crucial to our purpose of driving change for a better world. We consider and encourage all applicants without discriminating against age, sexual orientation and/or gender identity, disability, political opinion, religion, nationality, marital or parental status (including pregnancy), ethnicity or other status protected by law. Our equal opportunity and non-discrimination policy applies in all aspects of employment, including recruitment, hiring, regularization, promotions, transfers, discipline, termination, benefits and training.

We urge everyone to be vigilant against scams that involve fraudulent offers of employment with Aboitiz Power Corporation. AboitizPower will never ask or solicit any form of payment at any point during the job application process.  AboitizPower only uses its official pages and links to communicate open roles and its recruitment. To ensure your security, please correspond and refer to the official channels only. Our official channels are: 
1. Aboitiz Power Corporation Website: https://www.aboitizpower.com
2. Careers Website: https://careers.aboitizpower.com
3. LinkedIn: https://www.linkedin.com/company/aboitizpower




AboitizPower

The Market Strategy Specialist is responsible for the following functions:

<ul>
	<li>Develop and manage the Market Strategy database and establish data gathering on local and international power industry, market conditions, and government regulations.</li>
	<li>Perform data analysis techniques to extract insights and relationships on market data.</li>
	<li>Support in conducting market research to identify local and international activities or business expansion opportunities in the RE market.</li>
</ul>

Market Strategy Specialist

<ul>
	<li>The Sales Representative will work under the Automotive Division of the company, and will promote the product/brand to various clients.</li>
	<li>The position involves seeking prospects and responding to leads.</li>
	<li>Clients include both dealers and retailers.</li>
	<li>The job seeker must have the drive and patience to endure the challenges of the sales process, from following up to closing.</li>
</ul>

Sales Representative

CMG Retail is a house of brands empowering women to build confidence and creatively express themselves everyday.

Our portfolio spans boutiques (CLN, CMG, So Fab), department stores (Matthews, Figlia, Figliarina, Sorores, Marie Nicole, Shubizz), men's (Traffic, Uomo) and international (Dr. Martens, Staccato, Vizzano).

With over 40 years of experience in the fashion industry and more than 200 retail locations nationwide, we are a trusted partner of women from all walks of life.

We look forward to meeting you!

CMG Retail Group

<ul>
	<li>Ensure all marketing plans and campaigns are executed on time, within budget and in adherence to brand guidelines.</li>
	<li>Ensure all store collaterals and other marketing materials are up to date</li>
	<li>Help achieves brand or category's sale and margin targets</li>
	<li>Update E-Commerce website contents, new product uploads and promos</li>
</ul>

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