Company Secrets: The Success of Candidate-Centric Recruitments

In a study conducted by MRI Network, it was found that 90% of recruiters believe that the current job market is candidate-driven. The market has become increasingly competitive and candidates are now choosing the companies they want to work for and not the other way around. With this, it is important to also shift to the candidate-centric approach when recruiting.

What is candidate-centric recruitment? According to Manatal, it is a recruiting strategy wherein the employers prioritize the candidates’ needs and experiences to build long-term connections and not just to fill the available job positions. This approach has been proven to cause a lot of benefits to companies. Let us tell you the stories of companies who adopted this approach and succeeded!

[READ: Maximizing Success with Candidate-Centric Recruitment]

Gardenia Philippines’ Company Secret

Since 1998 up until the present, Gardenia Philippines has been the go-to choice for delicious and nutritious loaf bread, buns, and snacks that many Filipino families love. They make sure to provide high-quality products following world-class standards as part of the company’s mission to be the premier company in the baking, food, and beverage industry. 

Five years ago, Gardenia made a shift towards a candidate-centric approach in their recruitment process. They believe that this approach ensures that candidates feel valued and appreciated.

“We integrated the core values of Gardenia, prioritizing customer service and a commitment to excellence and continuous improvement in all our endeavors,” said the company’s Talent Acquisition team.

This includes the different strategies that create a positive experience for the candidates. Gardenia’s Talent Acquisition team optimized the application process by giving clear and concise instructions to the candidates, providing timely and personalized communication, respecting the candidates’ time, offering transparency throughout the hiring process, and maintaining professionalism before, during, and after the application period. Of course, these efforts that aim to adhere to excellence are not only limited to the recruitment process.

Gardenia Philippines also makes sure that their employees receive the same kind of treatment and positive experience as soon as they are onboard and during their stay in the company. To achieve excellence throughout the company, it is important to also maintain employee satisfaction. Gardenia ensures transparent communication in and outside the company while offering fair opportunities to everyone. The company gives high importance to providing feedback and support, recognition, and appreciation, as well as investing in training and skills development for the employees.

Through this approach in the hiring process, Gardenia attained higher quality in the company’s new hires. They also achieved an enhanced employer brand, which leads to more candidate referrals and a broader talent pool.

“Ultimately, this approach fosters a mutually beneficial relationship between employers and potential hires,” the team highlighted. 

Being the leading and fastest-growing bread manufacturing company in the Philippines, Gardenia Philippines never forgets to nurture careers. “By doing that, we give emphasis on the candidates’ positive hiring and on having a good working environment by embracing teamwork and professionalism, transparency and openness to feedback for future improvement of the team and the success of the organization,” the team added.

MedGrocer’s Company Secret

MedGrocer is revolutionizing corporate healthcare with their cutting-edge digital solutions and patient programs. Prioritizing convenience, cost-effectiveness, and intelligence, they offer access to medicines, vaccines, and teleconsultations to over one million Filipinos.

Since the very beginning, MedGrocer has always been approaching its recruitment process by prioritizing its candidates. For them, a candidate-centric approach sees the company’s objectives as a pathway to actualizing the aspirations and potential of the candidates. 

“We recognize the potential in our applicants and employees and strive to be a company where they can flourish,” Stephanie Anne Chiong from the company’s Human Resources team explained.

This is done by continuously updating their recruitment process to match the ever-evolving needs of candidates. With the belief that there is always room for improvement, MedGrocer always gathers feedback from the candidates, may they be joining the team or not.

After the recruitment process, the company ensures that each candidate is perfectly fit into their roles and the company culture. They do this by listening to their aspirations, providing targeted growth paths, and maintaining open communication. Employees are also given the chance to try different roles that align with their personal development and the company’s goals. Just like the candidates, MedGrocer makes sure that each employee feels valued and integral to the company.

Adopting this approach has helped MedGrocer build a strong relationship which leads to improved collaboration. They also see beyond the initial role a candidate applies for. They evaluate the candidates’ potential across various positions which encourages growth and exploration. The employees now view them as a way to make a real impact, develop professionally, and be part of their family. 

“This way, we all grow together—our employees find fulfilling paths, and our company thrives,” Stephanie stated.

[READ: Five Key Strategies for a Candidate-Centric Hiring Approach]

These companies are witnesses of the transformative power of prioritizing the needs and experiences of candidates. They have not only attracted top talent but have also cultivated lasting relationships with candidates which drives sustained success. By aligning recruitment strategies with candidates’ expectations, values, and aspirations, companies can differentiate themselves as employers of choice, fostering a culture of inclusivity, transparency, and authenticity.

If you want to unlock the full potential of your talent acquisition efforts, sign up for a free trial on Kalibrr today! Join us in shaping the future of recruitment, one positive candidate experience at a time.

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Kalibrr is a recruitment technology company that aims to transform how candidates find jobs and how companies hire talent. Placing the candidate experience at the center of everything it does, we continue to attract the best talent from all over, with more than 7 million professionals and counting. Kalibrr ultimately connects these talents to companies in search of their next generation of leaders.

The only end-to-end recruitment solutions provider in Southeast Asia, Kalibrr is headquartered in Makati, Philippines, with offices in San Francisco, California, and Jakarta, Indonesia. Established in 2012, it has served over 18,000 clients and is backed by some of the world’s most powerful start-up incubators and venture capitalists. These include Y Combinator, Omidyar Network, Patamar Capital, Wavemaker Partners, and Kickstart Ventures.

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