Your Job Post Conversion Rate is Trying to Tell You Something
In this competitive job market, qualified candidates are in great demand. With plenty of job postings available, candidates can be extremely choosy. This can make it difficult for recruiters to attract and convert talents.
To elevate your talent acquisition strategy, paying attention to your job posting conversion rate – which is the percentage of job post viewers that turn into applicants – can be helpful. This can indicate which job posting is doing well and how to improve the ones that are not attracting applicants.
A job posting conversion rate can be calculated using the following formula:
3% conversion rate or higher: applicants are interested in this opening and it’s likely to yield qualified candidates.
1-3% conversion rate: applicants are interested in your job opening and there’s a likelihood to find eligible candidates. Explore investing in advertising or revisiting the job description.
Less than 1% conversion rate: there is little interest among job seekers which indicates a need for job post restructuring.
In addition, NeoGov also stated that job posting views need to be considered. For example, if you have less than 75 views for your job post whilst having a 1-3% conversion rate, adding an extra budget for advertising purposes is worth pursuing. If the conversion rate is less than 1%, a job restructuring might be more effective.
Here are the following tips to improve your conversion rate:
Include a straightforward & SEO-friendly job title
To increase your job’s visibility, write a job title that your candidates are actually searching. Search algorithms on platforms like Google, Indeed, or LinkedIn will prioritize your jobs if you choose job titles that are the most similar to what people are actually searching for.
Keep things engaging and concise
Your job description should be engaging to read and should answer the “what’s in it for me” for the candidate. Keep things to the point to ensure your candidates read through the job description and hit apply.
Embed pictures and videos if possible
World-class employers often feature pictures and videos in their job descriptions to showcase their company culture and employer value proposition.
Enhanced job descriptions go beyond the typical list of skills and qualifications and turn your job descriptions into creative landing pages that are designed to convert more candidates into applicants.
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Kalibrr is a recruitment technology company that aims to transform how candidates find jobs and how companies hire talent. Placing the candidate experience at the center of everything it does, we continue to attract the best talent from all over, with more than 5.5 million professionals and counting. Kalibrr ultimately connects these talents to companies in search of their next generation of leaders.
The only end-to-end recruitment solutions provider in Southeast Asia, Kalibrr is headquartered in Makati, Philippines, with offices in San Francisco, California, and Jakarta, Indonesia. Established in 2012, it has served over 18,000 clients and is backed by some of the world’s most powerful start-up incubators and venture capitalists. These include Y Combinator, Omidyar Network, Patamar Capital, Wavemaker Partners, and Kickstart Ventures. For more business and recruiter advice, follow Kalibrr on Facebook and LinkedIn