Company Overview:
We are a performance marketing digital agency with a focus on delivering
outstanding results for our clients. We believe in the power of digital marketing to
transform businesses and drive growth. Our team is dedicated to creating tailored
marketing strategies that are not only innovative and effective, but also align with
our clients' business goals.

Job Description:
We are in search of a seasoned PPC Expert with a blend of creativity and analytical
prowess. The ideal candidate will have hands - on experience managing and
optimizing ad campaigns across various platforms such as Google, Facebook / Meta,
LinkedIn, and more. This role demands deep knowledge of paid advertising, coupled
with the ability to craft persuasive ad copies that drive optimal conversions.

Key Responsibilities:

Strategy Development:

Conduct thorough brand and website audits to understand clients' unique propositions, and devise (creative) strategies that make them market leaders
Develop and execute robust PPC strategies that align with business goals
Identify new platforms and advertising opportunities to reach a broader audience
Analyze competitors' PPC campaigns to identify gaps and opportunities
Develop creative strategies for brands and products

Campaign Management & Optimization:

Create, manage, and optimize paid ad campaigns across platforms like Google Ads, Facebook/Meta Ads, LinkedIn Ads, and more
Monitor campaign budgets and performance, ensuring the highest ROI
Implement A/B testing for ads and landing pages to continuously improve
performance
Manage and maintain a client portfolio with a wide range of budgets
Stay informed about PPC industry best practices, emerging trends, and
platform updates

Ad Strategy & Copywriting:

Craft compelling ad copies tailored to resonate with the target audience
Collaborate with the design team to prepare visual assets for campaigns, ensuring they align with ad copy and brand aesthetics
Test various ad copies to determine which ones yield the best results

Reporting & Analysis:

Use Google Analytics to develop insights and action items intended to increase our clients' revenues
Generate regular reports detailing campaign performance, including clicks, conversions, and ROI
Provide actionable insights based on campaign data to improve future campaigns

Client Management & Collaboration:

Foster strong client relationships, ensuring satisfaction and retention
Collaborate effectively with internal teams, ensuring seamless campaign execution

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