Key Responsibilities:

Develop Marketing Strategies:
- Create and execute comprehensive marketing plans that align with the company's goals and objectives.
- Conduct market research to identify trends, competitors, and customer preferences.
- Define target customer segments and tailor marketing strategies accordingly.
Brand Management:
- Maintain and enhance the brand's image and identity.
- Ensure brand consistency across all marketing channels and materials.
- Manage and protect the brand's reputation.
Digital Marketing:
- Oversee the company's online presence, including the website, social media, email marketing, and online advertising campaigns.
- Monitor website traffic, SEO, and user engagement to optimize digital marketing efforts.
- Stay updated on digital marketing trends and incorporate them into strategies.
Advertising and Promotion:
- Plan and execute advertising campaigns, both online and offline, to increase brand awareness and drive traffic to stores and the e-commerce platform.
- Collaborate with creative teams to develop compelling marketing collateral, including visuals, videos, and copy.
Customer Engagement:
- Develop and implement customer loyalty programs and engagement strategies.
- Collect and analyze customer feedback and data to improve products and services.
- Foster a strong sense of community among customers and brand advocates.
Budget Management:
- Develop and manage the marketing budget, ensuring efficient allocation of resources.
- Monitor expenses and track the return on investment (ROI) of marketing initiatives.
Team Leadership:
- Lead and manage a team of marketing professionals, including coordinators, designers, and content creators.
- Provide guidance, training, and mentorship to team members.
Collaboration:
- Work closely with other departments, such as merchandising, sales, and product development, to align marketing strategies with business objectives.
- Collaborate with external agencies, vendors, and influencers as needed.

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