Brand Manager  

• Brand GTM Strategy & Portfolio Management (P&L)
• New Product Development
• Market Research, competitor analysis, internal portfolio analysis
• Trade Marketing
• Pricing Strategy
• Campaign & Promotion Strategy
• Brand awareness strategy
• Distribution Channel

Duties and Responsibilities :

• Design the brand narrative & strategy, identify marketing channels, and assist in the GTM plans based on market analysis, competitors’ analysis and internal portfolio analysis.
• Leading end to end brand portfolio including new product development.
• Develop competitive brand/product positioning (4Ps) of assigned project/brand
• Performing and conducting consumer insight, market research, forecasting to provide innovation in brand development.
• Managing and responsible for all activities related with the brand such as campaigns, advertising, media planning, market activation, consumer & trade promo, pricing, financial mix and P&L management.
• Evaluating new product launch within the brand, and management product portfolio.
• Responsible for on time project delivery as well as driving the collaboration and coordination with related stakeholders
• Manage analytics, providing stakeholders with in-depth analysis of site and channel performance considering analysis of traffic/demand, conversion funnel and ROI from marketing tactics

• Bachelor degree; with at least 1-3 years’ experience in consumer marketing in a brand manager role within the FMCG / F&B industry is preferred
• Experienced in developing brand strategy to push and champion a new brand to the right market
• Responsible for the execution of the brand strategy developed.
• Experienced in offline trade marketing strategies and executions.
• Demonstrate strategic and logical thinking with structured communication and data-driven approach.
• Experienced in consumer-based Market Research.
• Analytical skills to forecast and identify trends and challenges
• Eagerness to learn, good interpersonal skills, and ability to work as a team