Web Analyst  

The Web Analyst is responsible for organizing, analyzing, and presenting actionable data with the goal of improving online properties. He/She is expected to provide realtime, weekly, or monthly dashboards and reports to aid other teams within the organization to meet their KPIs.

The Web Analyst is also responsible for conceptualizing and executing optimization efforts to improve conversion rates, user experience and other user engagement metrics.

Key Responsibilities:

• Prepare website performance reports for different teams to aid them in monitoring the performance of their web assets and making business decisions.
• Conceptualize and execute A/B tests and Personalization projects to help maximize user engagement and conversions.
• Perform basic SEO optimization such as editing Page Titles and META tags.

• At least a Bachelor’s/College Degree
• Experience using any web analytics software to monitor website performance
• Experience using Adobe Analytics and Adobe Target is an advantage but not required
• Adaptable to work on multiple projects simultaneously
• Detail-oriented
• SEO and Internet Marketing Specialists are welcome to apply

Skills required:

1. Report Analysis - Adobe Analytics, Google Analytics or other analytic tools/platforms

2. Conversion Rate Optimization - Adobe Target, Visual Website Optimizer or other testing tools/platforms

3. On-page Optimization - SEMRush, Screaming Frog, Google Search Console and other SEO tools