Strategic Marketing Planner - Harian Kompas
Kompas Gramedia
- West Jakarta, IndonesiaJl. Palmerah Selatan No. 22-28. Jakarta, Indonesia, West Jakarta, DKI Jakarta, IndonesiaWest JakartaDKI JakartaIndonesiaIndonesia
- Penuh waktuFULL_TIME
Ditutup.
Deskripsi Pekerjaan
Responsible for planning, branding, and direct Marketing strategies from defining products, determining prices, and determining channels/platforms to analyzing the effectiveness of implemented campaigns to improve brand image, brand awareness, audience, engagement, and revenue for Kompas Daily.
Responsibility:
- Create planning strategies to increase brand image, brand awareness, audience, engagement and revenue for Kompas Daily
- Defining products, determining prices and making sales packages to determine the sales program to be carried out.
- Determine the channel/platform for communication materials against the planning strategy that has been made so that it can be implemented by the relevant department.
- Analyzing the effectiveness and quality of the implemented campaigns.
- Develop a solution deck based on a brief framework by utilizing the potential of KMN products
- Compose decks of internal initiatives (editorial and commercial) in accordance with the momentum and potential of the industry
- Develop a combined master deck for all Kompas products including the initial package initiative
Kualifikasi Minimum
Requirements:
- Min. Bachelor Degree (S1)
- Experience 1-2 years in Marketing / Digital Marketing/ Brand Communication
- Have knowledge related to the basic principles and concepts of Marketing
- Have the ability to apply Digital Marketing
- Have knowledge and understanding of the principles of Social Media Marketing
- Have an understanding of Branding
Ringkasan Perkerjaan
- Tingkat Posisi
- Lulusan Baru / Junior
- Spesialisasi
- Sales and Marketing
- Persyaratan tingkat pendidikan
- Lulus program Sarjana (S1)
- Respon rekruter ke lamaran
- Once in a while
- Alamat Kantor
- Jl. Palmerah Selatan No. 22-28. Jakarta, Indonesia, West Jakarta, DKI Jakarta, Indonesia
Tentang Kompas Gramedia
Kompas Gramedia, through its more than 50 years of history, is striving for one goal: enlightening and empowering Indonesia. To ensure that we are able to serve the nation for another 50 years, we are undergoing a digital transformation; strengthening and expanding our solid business pillars by developing new digital business initiatives.
Our vision is to enlight all the people in Indonesia with all the knowledge we have.