Junior Media Buyer  

The Junior Media Buyer will be responsible for managing Investa’s paid advertising campaigns, including but not limited to platforms like Facebook/Instagram Ads, Tiktok Ads, YouTube Ads, Twitter Ads, and Google Ads to meet the leads, conversion, and sales objectives and push for a massive growth phase in all our projects.

Key Responsibilities

• Strategize, execute, monitor, and manage paid ad campaigns across multiple platforms by conducting extensive keyword research, designing ad creatives, analyzing ad sets and testing and optimizing ad performances
• Identify target audiences by building customer avatars or persona based on data and research
• Build and run A/B testing, lookalike audiences, retargeting set ups to meet the predefined KPIs and provide recommendations for improvements
• CBO budget management strategy to get us overall better results in campaigns
• Oversee the ads’ daily budget and spend pacing in adherence to desired return and maximization of ROI/ROAS
• Ensure daily optimization of campaigns across multiple channels to deliver the best return on investment
• Create weekly strategies that consider previous results, iterates on what works, and moves away from what doesn’t
• Conduct analysis and report on key performance indicators and lead generation initiatives and deliver report to management on a regular basis
• Collaborate with marketing team to develop eye catching and informative copies for ads, campaigns and landing pages
• Monitor market trends, research consumer markets and competitors’ activities

• Bachelor’s degree in Marketing, Business Administration or related field
• Must have at least two (2) years of experience in using Media Ad Platforms for ads campaigns and implementation
• Experience in Canva or Photoshop for creative ad design is an advantage
• Strong data analytical skills, data and business understanding and ability to translate metrics into actionable insights
• Ability to manage multiple ads or campaigns from multiple projects
• Updated with latest trends and digital marketing best practices
• Excellent communication, interpersonal, and presentations skills
• Keen attention to details, critical-thinker and problem-solver
• Background in finance/tech/ecommerce is an advantage