Loyalty Marketing Head  

A Loyalty Marketing Head will be responsible for:

• Growing the member base means leading the work on Acquisition initiatives in collaboration with the Go Rewards Partnerships team - to ensure that we are [1] recruiting the non-member customers of our partners and saturating their customer base, [2] driving awareness and equity of Go Rewards and our strategic partners, and [3] constantly optimizing Cost Per Acquisition.

• Nurturing the member base means leading the work on Engagement initiatives - to ensure that we are [1] increasing member activity and transaction frequency in our partners, [2] making members transact with more partners, [3] growing the Customer Lifetime Value, [4] constantly optimizing promos and offerings, and [5] growing Service Fee revenues.

• Strengthening the Go Rewards App - to ensure that we are [1] sharpening the Go Rewards App’s value proposition & valuable use cases, [2] building a customer-centric UEx, [3] growing the Go Rewards App’s Monthly Active Users, and [4] evaluating business cases for tech builds.

• Crafting the best GR member experience - to collaborate with the Data Governance team, ensuring that we are [1] protecting members interests and [2] upholding compliance to the Data Privacy Act as well as collaborating with the Customer Success team, ensuring member satisfaction.

• Optimizing marketing effectiveness and efficiency - to harness Digital Marketing, Media Investments, On-ground Activations, and Content Production, as well as calibrating & managing budgets.

• Graduate of Bachelor's Degree in Marketing Management, Business Administration, Commerce, or other related courses
• With 10 Years of relevant experience in Loyalty Marketing,Brand Management, Digital Marketing, and Content & Communications Production, with 5 Years in Managerial Capacity
• Familiar with CRM Tools
• Adept in Cross-Functional Collaborations
• Must be Data - Driven , Insgithful, Go- Getter, and with Growth Mindset
• Strong Business Acument
• Possesses Excellent Communication and Presentation Skills