Digital Content Strategist  

Duties & Responsibilities

1. Proactively takes part in setting digital content strategies using all necessary tools
   • Websites
   • Social Media
   • Email
   • Blog
   • Short Messaging (Whatsapp)
2. Develops unique briefs and strategies and builds upon current strategies within the digital arena to meet and exceed the company's objectives
   • Write effective communication briefs, ensuring that creative and media are effectively integrated
   • Assist in developing style/content guides
   • Write effective and custom copies for various digital platform of the company
3. Manages research studies that yield rich insights into consumer online behavior
   • Understand all of the digital touch points that the company's audience interacts with every day
   • Identify opportunities for the company to use digital technology to enhance its overall marketing mix
4. Analyzes online traffic metrics and suggest solutions to boost online presence
   • Monitor SEO/SEM, promo, and campaign performance metrics to forecast trends
   • Conduct keyword and SEO research to understand audience needs
   • Recommend and improve online content base on results-driven from the analytics report
5. Prepares, presents, and monitors on a weekly and monthly basis all online analytics to gauge the effectiveness of materials on every platform
   • Effectively communicate complex and technical information in an understandable manner
   • Ensure that analytic results are taken seriously to further improve the various digital channels of the company
   • Explore and recommend other measuring tools that can effectively gauge the success of creative and marketing outputs on all of the company's digital channels
   • Submit a monthly report to the Head of Department with recommendations to better the communication, marketing, reach, and strategy across the company's digital platforms
6. Stays current with the digital trends and practices
   • Ensure that the company stays on top of emerging trends in the digital space
   • Research services and current strategies to identify new opportunities
   • Closely follow trends related to how consumers are accessing information
7. Performs other duties that may be assigned

• Candidate must possess at least Bachelor's/College Degree in Mass Communications, Marketing, or equivalent.
• Required language(s): English
• Preferably Supervisor/5 Yrs & Up Experienced Employee
• At least 3 years of creatives, media/digital marketing, advertising, and social platform strategy development work experience
• Results-oriented and able to work under pressure and tight deadlines
• Excellent written and oral communication skills
• Excellent organizational and interpersonal skills
• Strong analytical skills, including the ability to identify and quantify the financial impact of opportunities with limited data
• Willing to work in Ortigas Center, Pasig City (when required)