Zeno Group Indonesia
Zeno Group Indonesia

Multichannel Strategist/Planner  

Zeno Group Indonesia

 
  • South Jakarta, Indonesia
    Recapital Building 2nd Floor, Jl Aditiawarman Kav 55, South Jakarta, Jakarta, Indonesia
    South Jakarta
    Jakarta
    Indonesia
    Indonesia
  • Full timeFULL_TIME

Expired 6 years ago

2017-11-29T17:00:00+00:00
Job closed.

Job Description

As the agency's Strategic Planner, you will work with the Head of Digital alongside other
discipline heads, account teams and creatives to determine the best communications strategies – from a channel & creative agnostic perspective – for clients. We require thinkers who (1) have a strong exposure to ATL/BTL/TTL that enables them to craft communications plans at a holistic level, (2) seek a consumer-centric view in all strategic thinking and (3) have a strong exposure to data and analytics and/or performance marketing.

Primary Responsibilities

  • Synthesize and analyze key findings and generate consumer insights that enable
  • creative communication solutions
  • Integrate creative, media, PR and experiential disciplines toward a singular strategic
  • communications approach
  • Analyze the role and impact of various communications touch points on a client’s
  • business and communications strategies
  • Represent expertise in all media channels and working familiarity with all marketing
  • disciplines
  • Partner with research on measurement opportunities. Ensure defined KPIs across mix
  • Recommend and implement research that will aid in the consumer insight gathering and
  • strategic process
  • Develop accurate and insightful conclusions from research data and presents strategy
  • and direction to the client
  • Inspire internal teams, clients and external teams with how media can be used creatively
  • to bring ideas to life
  • Craft creative briefs and provide clear persuasive briefings to creatives
  • Ensure that the client and client team have a sophisticated understanding of media
  • Monitor and interpret cultural and social trends relevant to the client’s business
  • Develop and maintain an intimate knowledge base of their clients’ business and ensure
  • that all client media requirements are executed in a timely and accurate manner
  • Maintain a summary and analysis of all campaigns
  • Champion the on-going cross-agency team integrated planning process

Minimum Qualifications

  • 5+ years of experience in cross channel branding strategy or media/communication
  • Ability to clearly explain and summarize information (oral and written) in English
  • An expert-level understanding of digital marketing, branding, business strategy and communications
  • You understand narrative structure and can shape and reshape our content and work to ensure that it is impactful
  • Digitally and socially sophisticated, and embraces video-centric thinking in media
  • You’re data literate – you know what numbers matter and how to tell a compelling story with them
  • Thorough knowledge of the dynamics of channels – how each media element performs alone, how they perform together and how they are constantly changing
  • A passion for culture, trends and motivations in consumer behavior.
  • Your finger is on the pulse of culture, technology and design
  • You are always two steps ahead and help persuade your clients to do what’s right by proposing actionable solutions to their toughest brand challenges
  • You know how an insight differs from an observation, how a strategy differs from tactics, and how ideas differ from executions
  • You develop strategies that drive creative ideas
  • Knowledge of syndicated research, ad serving tools a plus

Jobs Summary

Job Level
Associate / Supervisor
Job Category
Media and Creatives
Educational Requirement
Bachelor's degree graduate
Recruiter response to application
Once in a while
Office Address
Recapital Building 2nd Floor, Jl Aditiawarman Kav 55, South Jakarta, Jakarta, Indonesia
Industry
Marketing / Advertising / Sales
Vacancy
1 opening
Website
http://zenogroup.com/where/jakarta-zeno-stratcom/

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About Zeno Group Indonesia

We’re an agency ideally built for the challenges of today – and tomorrow. Mid-sized, yet global. Audaciously creative, yet pragmatic in applying our thinking. Relentless in chasing results that drive business value.

Converged at the core, the way we create strategy and develop ideas is holistic, and we are tapped into the cultural heat of the day. We operate as one P&L, enabling us to handcraft the best team and work for clients.

In many ways, we’re the best of both worlds. Agile and entrepreneurial in how we work, yet big enough to handle the largest and most complex assignments. Structured so that all clients benefit from persistent creativity and the direct, daily involvement of our most senior people.

We are fiercely independent, giving us the control to wrestle with a changing world of opportunity and reinvest in our business.

Zeno Group is a DJE Holdings company.

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