Product Marketing Manager
Zenius Education
- South Jakarta, IndonesiaJakarta, South Jakarta, Jakarta, IndonesiaSouth JakartaJakartaIndonesiaIndonesia
- Full timeFULL_TIME
Expired 2 years ago
2022-02-14T17:00:00+00:00Job closed.
Job Description
- Build & implement Go-to Market strategy for new feature launch or to grow existing feature’s adoption
- Evaluate, improve and optimize existing features to maximize the adoption rate by redefining the target audience, marketing communications and branding, promotions, and channel distribution
- Optimize & redefine feature adoption to improve user experience together with Product Manager, Growth, and Research team
- Actively collaborate across function & streams (Business Intelligence, CRM, Digital Marketing, Social Media, and Creative) on campaign end to end planning, execution, campaign monitoring and building report
- Identify the most suitable marketing channels and target segment for each marketing initiatives to manage user communications through targeted channels such as CRM (in-app channels), paid social media, or offline media
- Work closely with partnership team to pitch & negotiate proposed marketing initiatives to strategic partners and with the Brand team to build feature's hygiene marketing assets
- Manage RPL & Marketing spend as per budget, to achieve OKR efficiently
Minimum Qualifications
- 3+ years work experience in product marketing, experience in fast-growing tech startup will be beneficial
- Background in crafting written communication for multiple audiences both internally and externally
- Experience in understanding customer behavior, segmentation, Go-to-Market strategy
- Strong empathy for the end user. Obsession with understanding user problems and needs. Experience developing personas and audience targeting strategies
- Experience doing qualitative and quantitative user research and documenting and evangelizing user insights across the company
- Ability to independently drive multiple projects at a time, meet tight deadlines, and push projects further than expected
- Extremely strong communication and interpersonal skills, and ability to work cross-functionally with a variety of partners
Jobs Summary
- Job Level
- Mid-Senior Level / Manager
- Job Category
- Sales and Marketing
- Educational Requirement
- Bachelor's degree graduate
- Recruiter response to application
- Once in a while
- Office Address
- Jakarta
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About Zenius Education
Zenius Education is the pioneer for Education Technology (EdTech) in Indonesia since 2004, founded by teachers passionate about learning, problem-solving, and establishing strong foundations on scientific thinking.
Zenius believes that Education is more than just receiving good grades or a decent job. Education should be about enabling students to continue to learn and grow.
Why Join Zenius? Our vision is to shape a brighter, more enlightened, cool Indonesia. Our mission is to spark the love of learning in everyone, everywhere, to question everything.
What brings us together is that we believe that Education is the most critical fundamental for everyone and we are here to make an exciting innovation for learning to be fun and addictive. You'll be joining a fun, dynamic, and innovative team with a diverse background here in Zenius.