Job Description
Come Change the Travel Sector!
ZEN Rooms, one of the fastest-growing startups in Southeast Asia, is searching for a Head /Senior Manager, Performance Marketing to lead customer acquisition across ZEN portfolio brands
About the Role
The Head /Senior Manager, Performance Marketing would be responsible for shaping, driving, and scaling paid customer acquisition for ZEN.
In this role, you'll help strategies and manage the day-to-day operations of our performance marketing channels to creatively and efficiently drive customer acquisition and profitability with a specific focus on acquisition channels spanning Search, Social, Meta Search, and Affiliates.
- Develop, own and execute customer acquisition strategy in line with Business Plan.
- Manage performance marketing campaigns in the Philippines and other SEA markets across Search, Social, Affiliates, and Meta Search.
- Drive continuous improvement and optimization through experimentation, conversion rate optimization, retention, and re-engagement initiatives
- Collaborate with the Engineering and Analytics teams to design and build data systems that improve attribution, the efficiency of marketing spend and overall customer lifetime value
Minimum Qualifications
Academic and Work Experience
- At least 7 years of growth marketing experience across various channels with use of medium such as PPC/SEM Tools
Mindset and Attitude
- Approaching acquisition, generation, and data-driven results of each campaign initiative with an enthusiastic and motivated manner
- Demonstrate the ability to draw up long term campaign initiatives to produce a sustainable ROI over time.
- High intensity and energy mindset to deal with a fast-paced company while experiencing challenges every day
- Able to see the bigger picture on how a single project or campaign will have a dramatic effect on the business and the department
Skill Sets
- Strong analytical background with a bias for developing data-driven solutions and producing efficient results.
- Proficient in the use of different social media ads. (Facebook, Google, Youtube, Instagram, Bing, etc)
- Certifications on proficiency in Google Adwords & Analytics are preferred
Perks and Benefits
- Free Lunch or Snacks
- Medical / Health Insurance
- Paid Sick Leave
- Employee Discounts
- Paid Vacation Leave
- Flexitime
Jobs Summary
- Job Level
- Mid-Senior Level / Manager
- Job Category
- Sales and Marketing
- Educational Requirement
- Bachelor's degree graduate
- Recruiter response to application
- Often
- Office Address
- Makati, Metro Manila, Philippines