CRM Manager | Email Marketing

ZEN Rooms

  • Taguig, Philippines
    Taguig, Metro Manila, Philippines
    Taguig
    Metro Manila
    Philippines
  • 30,000.00 - 80,000.00 PHP / monthPHP30,000.0080,000.0030,000.00MONTH
  • Full time
Posted 11 days ago and deadline of application is on 2 Dec
Recruiter was hiring 12 minutes ago

CRM Manager | Email Marketing

ZEN Rooms

Job Description

Come Change the Travel Sector!

ZEN Rooms, one of the fastest growing startups in the Southeast Asia, is searching for a CRM Manager to expand its successful business.

ABOUT ZEN

Backed by Rocket Internet in 2015, we are on a mission to provide solutions to democratize the Southeast Asian travel, making it accessible to everyone. We partner with thousands of small hotels and improve the value for money and ensure quality standards. This is done by maximizing their potential through different facets: tech, sales, customer service, and operational efficiencies.

We have now grown to be the #1 hotel chain in the Philippines and have attained the highest customer satisfaction ratings in Southeast Asia in the budget hotel segment. We are backed by top-notch investors such as the #1 Korean travel group: Yanolja, leading telecommunication company Ooredoo, and Rocket Internet, the most successful emerging markets investor behind multi-billion dollar companies such as Lazada, Zalando, Groupon, Foodpanda and Jumia.

THE ZEN TRIBE

We are a team of over 500 superstars constantly trying to better the hospitality industry. Our team is composed of resourceful and creative individuals from the best universities around the world. We are a young global team, averaging 24 years old, and coming from over 15 countries. Our offices are located in the Philippines, Indonesia, Malaysia, Thailand, and Singapore.

Each member of our team is constantly challenged to grow and take on responsibilities while being guided by great mentors. This is why career progression in the company is rapid for individuals, disregarding age, who are dynamic, proactive, and ambitious. We have created a very collaborative working environment where every individual is empowered to make a difference, regardless of hierarchy. Become part of a tribe that loves the hospitality industry, that cares about each other, and that changes the traveling experience of ZEN’s ever growing customer base.

About the Role

In this role, you'll be responsible for the impact of the communications that provide customers with content and information that retains and builds relationships via email, SMS, and push notifications and in-app messaging. You'll work on all stages of the customer lifecycle, starting from their first stay through churn. You'll create local strategies and marketing tactics to deepen loyalty and engagement across the active customer base, as well as re-engage and rebuild relationships with customers who have taken a break.

You’ll have the support of a design, copy and analytics team and the ability to partner with product and engineering to bring complex, high-impact new campaigns to life in a way that engages drivers.

Roles and Responsibilities

  • Collaborate with a team of highly effective lifecycle marketers managing, focusing on building strong and lasting relationships with our customers
  • Establish, report on, and improve KPIs for the active customer cohort
  • Help define the tools and technology required to deliver real-time, highly relevant, personalized communications for drivers
  • Empower and enable local marketing teams to achieve business goals through communications

Minimum Qualifications

What profile are we looking for?

Academic and Work Experience

  • Bachelor's degree or equivalent experience, Master’s preferred
  • Experience with retention or loyalty marketing - can create and execute data-driven marketing strategies and campaigns end to end
  • Must have experience using Email Marketing Tool preferably Mailchimp
  • A track record of demonstrable business results through testing and deploying effective marketing campaigns across channels

Skill Set

  • Strong familiarity with CRM technology including ESPs, push, SMS, in app messages, segmentation tools, and complex data structures and system

Perks and Benefits

  • Paid Vacation Leave Paid Vacation Leave
  • Paid Sick Leave Paid Sick Leave
  • Medical / Health Insurance Medical / Health Insurance
  • Employee Discounts Employee Discounts

Required Skills

  • Analyzing Data
  • CRM Software
  • Social Media Management
  • Communication Skills
  • A/B Testing

Jobs Summary

Job level
Associate / Supervisor
Job category
Sales and Marketing
Educational requirement
Bachelor's degree graduate
Recruiter response to application
Always 
Office Address
Taguig, Metro Manila, Philippines
Industry
Hospitality and Tourism
Vacancy
1 opening
Website
http://www.zenrooms.com

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About ZEN Rooms

ZEN Group: improving the Southeast Asian hotel industry and democratizing travel We are an operating system for Southeast Asian budget & mid range hotels. We allow our hotel clients to be more productive and competitive: increase revenue, optimize cost base and increase guest trust & satisfaction. Through technological and operational solutions, we address the deep, widespread inefficiencies in the Southeast Asian budget & mid range hospitality sector. By helping Southeast Asian hotels operate more efficiently: better value-for-money and safer, ZEN contributes daily to democratizing travel in Southeast Asia. Millions of travelers looking for the best value-for-money stay at ZEN franchised or operated properties each year. ZEN Group is backed by the #1 Korean travel group Yanolja (funded by Booking.com/Agoda) and a leading group of institutional technology investors including Rocket Internet (behind Lazada etc). Who are our clients? ZEN is trusted by thousands of hotel owners throughout Southeast Asia looking to increase the long-term value of their property. Our clients are budget & mid range hotel/property owners looking to increase the productivity/ performance of their asset and gain a competitive advantage vs. their competitors. ZEN’s customer traveler base are local and regional young travelers (millenials, young families, young business travelers) looking for the best affordable rooms in Southeast Asia. ZEN Rooms can be booked on zenrooms.com and all leading Travel Agencies worldwide. How do we work? Our hotel chain: ZEN Franchises and ZEN Operated accommodation ZEN is already the #1 hotel chain by room count in the Philippines and top 3 in Southeast Asia. ZEN is one of the fastest growing and is the best rated budget chain since 2017 on Booking.com. ZEN's chain comprises hundreds of self-operated and franchised properties, all leading value-for-money in their neighborhood: - Budget (launched since 2015): ZEN Rooms - Budget + (launched since 2017): ZEN Premium; ZEN Homes New brands to be launched: ultra budget; mid range. ZEN Hospitality Solutions Providing the ZEN Operating System to hotel owners and managers throughout Southeast Asia. As a hotel operator and franchisor ourselves, we understand first hand the complexities of revenue production, reducing cost bases, optimizing operations and the daily complexities of running a competitive hotel. We provide a range of targeted technological and operational solutions to help hotel owners perform better, with less effort and increase the long-term value of their property. THE ZEN TRIBE We are a team of over 500 superstars constantly trying to better the hospitality industry. Our team is composed of resourceful and creative individuals from the best universities around the world. We are a young global team, averaging 24 years old, and coming from over 15 countries. Our offices are located in the Philippines, Indonesia, Malaysia, Thailand, and Singapore. Each member of our team is constantly challenged to grow and take on responsibilities while being guided by great mentors. This is why career progression in the company is rapid for individuals, disregarding age, who are dynamic, proactive, and ambitious. We have created a very collaborative working environment where every individual is empowered to make a difference, regardless of hierarchy. Become part of a tribe that loves the hospitality industry, that cares about each other, and that changes the travelling experience of ZEN’s ever growing customer base
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