Job closed.
Job Description
- In charge of the end-to-end Marketing function for our Business verticals
- Develop key online and offline partnerships for branding and acquisition through affiliate and short-term promotional events
- Offline marketing responsibilities are not limited to partnerships, events, creative communications and public relations
- Online marketing responsibilities are not limited to digital optimisation on Google Adwords, Facebook, and social media
- Identify, evaluate, and assess strategic business opportunities via consumer and industry related market/data research and trends and platforms
- Work closely with Head of Marketing Regional & team to lead and develop the ATL/BTL marketing strategy, operation, and KPI achievement aligned with business objectives for both short and long term goals
- Oversee and manage the execution of marketing calendar plan and channel budgets
- Regularly monitor and analyze performance metrics of marketing campaigns and build processes of increasing efficient return on marketing dollars through data-driven decision making
- In-depth knowledge in SEM, experience in managing SEM campaigns
- In-depth knowledge in Facebook marketing, experience in managing Facebook campaigns from a prospecting and a conversion perspective
- Experience in content marketing and initiating content marketing campaigns to drive user awareness
- CRM/Retention Marketing, experience in in-app customer life cycle marketing driving user loyalty and retention
- Data Driven, grounded on using data across the funnel to optimize marketing initiatives both offline and online
- Cross Channel Media Planning, experience in media planning across offline and online media channel
- Partnership and Business Development, ability to craft out partnership proposition to initiate value-adding partnership
Minimum Qualifications
- An outstanding relationship builder with an established professional network in the market with a strong ambition to keep expanding this network;
- Have 3-5 years experience in related work area
- Commercial focus, results oriented and excellent communication & reporting skills;
- Creative, persistent and outgoing personality, eager to learn;
- Proactive, positive and self-motivated with ability to work without close supervision; and
- Fluent in written and spoken English and Bahasa Indonesia
Jobs Summary
- Job Level
- Mid-Senior Level / Manager
- Job Category
- Sales and Marketing
- Educational Requirement
- Bachelor's degree graduate
- Recruiter response to application
- Once in a while
- Office Address
- Sudirman Park, Rukan Blok C, No. 38, Central Jakarta, DKI Jakarta, Indonesia
About Zen Rooms
Founded in 2016 by Rocket Internet (Lazada, Zalora, Foodpanda), ZEN Rooms is the leading network of value hotels in South East Asia. Our mission is to provide great accommodation at a very affordable price!