YOYO Holdings aims to be No.1 mobile company in the Philippines. Our vision is to provide a free mobile Internet to next billion users. Our mobile application, PopSlide, is a mobile ad platform that lets users earn points by reading ads on their smartphone's lock screen — which can be quite often, given that users in some countries check their phones at least 60 times a day. When they collect enough points, they can redeem those for data or minutes on their phones. We are currently operating in Philippines, Indonesia, Vietnam, India, and will expand soon in other emerging countries. Our reward engine incentivises consumers via sending out airtime to their mobile phones. We are a VC-backed startup which have raised millions fund in total. We won following pitch competitions: Winner at Echelon 2014 Satellite in Philippines Top 10 Promising Startups in Echelon 2014 2nd prize at Launch Pad, Infinity Venture Summit Autumn 2015 Winner at Startup Competition, New Economic Summit 2015 2nd prize at Arena, Tech In Asia Tokyo 2015 Why We Are Doing: The past decade has seen a meteoric rise in emerging markets within developing nations across the globe – this is often termed, the “next billion”. Corporations worldwide are scrambling to enter these markets, only to find that consumer behaviour is always at flux and highly unpredictable. There is an inherent need to connect with potential customers, and yet, the traditional challenges of doing commerce in developing nations remain in front of them. We see the missing piece of the puzzle to be mobile technology. We also believe in being present in the markets where our clients have decided to launch campaigns. This way, by building a base of opt-in users and through surveys and directed campaigns, we gain insights on cultural and social influencers. We practice where the action is.