Senior Digital Marketer  

About Us

Offshore Intelligence is an offshore staffing solutions company built to deliver an efficient and scalable platform to give an exceptional customer experience. The company is owned, ran, and managed by Australians on the ground, in the Philippines.

Primary Purpose

• This business-critical appointment will take a lead role in shaping the future growth trajectory and continue to drive brand awareness and sales growth.
• Be nimble in driving the success of our group of brands are B2B and B2C.
• Create strategies and end-to-end campaigns for internal and external clients.

Key Responsibilities

• With the Chief Marketing Officer, you will develop the marketing strategy for Australia, New Zealand and the US for multiple brands ensuring continued sales growth.
• Optimise the brand experience across all consumer touch points both online and offline.
• Provide leadership, strategic direction and overall management of end-to-end campaigns and communicate these with senior management and external stakeholders.
• Continuous optimisation across all channels and programs and strong focus on analytics.

Day to day, you will be responsible for

• Supporting the delivery of marketing activities aimed at driving activation, retention for audience acquisition in B2B and B2C brands.
• Regularly test and monitor results on campaign management and consumer analytics.
• Understand the practices of life cycle marketing via multi-channel marketing, marketing automation platforms and working with teams to promote movement and retention throughout a user’s life cycle.
• Identify and develop marketing processes to improve overall organisational efficiency and effectiveness for understanding user behaviour.
• Be comfortable as a cross functional collaborator building relationships with product managers, analysts, creative teams and content creators.

Skills and Experience

• Tertiary qualification with an emphasis on Business or Marketing.
• Experience with creating strategy and end-to-end campaigns that bridge the gap between marketing and sales teams.
• Expert at all things digital and innovative technology.
• Very experienced at presenting ideas, concepts projects and results to clients.
• Track record of developing and coaching talent.
• A minimum of 7+ years’ experience; in digital/acquisition marketing, database marketing, automation, performance, SEO, social, email marketing and reporting on results.
• Experience with working with call agents or sales teams.
• You’ve worked with Aussie or USA clients before.

How to apply for this role

With your resume, please include ROI reports on any two campaigns you have been responsible for implementing and managing (you can hide the company’s name):

• Lead generation showing the full customer journey (showing lead acquisition > eDM > lead scoring > funnel > qualified bookings for the sales team to call).
• AdWords, showing the full customer journey (showing qualified bookings for the sales team to call).
• FaceBook advertising, (showing qualified bookings for the sales team to call).
• Remarketing (showing qualified bookings for the sales team to call).
• Create a flowchart plotting the technical journey for the two campaigns you’re showing us.
• Your availability to commence work.