Media Planner
Vice Indonesia
- South Jakarta, IndonesiaWolter Monginsidi, South Jakarta, Jakarta, IndonesiaSouth JakartaJakartaIndonesiaIndonesia
- Full timeFULL_TIME
Job Description
VICE Indonesia is seeking a Media Planner (MP), which is a mid-level role within our growing Media Department. Media Planners work collaboratively with their respective teams and across disciplines to create concept plans and outline strategies/tactics for client campaigns. MP’s report to the Media Supervisor on their respective account, but work closely will all team members. MPs are responsible for planning, negotiating, and purchasing media that will help to achieve overall client goals. From launch phase to campaign wrap-up, Media Planners work hand-in-hand with Biddable Media, Client Engagement, Account Management, Creative, and Client teams. They will also mentor and train Assistant Media Planners, and have opportunities to engage Media Interns. The ideal candidate will be a proactive self-starter who champions teamwork and cutting-edge ideation above all else. Media Planners are always executing, innovating, and connecting with others, be it internally, or externally with our valued partners and clients.
This is an exciting opportunity to refine your media expertise and leadership skills as part of a comprehensive digital marketing and advertising team.
RESEARCH:
- Analyze multiple sources of external data to assist in planning and buying decisions
- Evaluate editorial content and audience composition of a wide range of media vehicles to determine which would most effectively reach target audience
- Research and record trends, innovations and changes that affect media buying
- Regularly meet with vendors to weigh benefits of services, offerings and overall partnership potential
- Research and understand core consumer and target media behaviors
PLAN:
- Confer with Client, Client Engagement, Biddable Media and Account Management teams to establish media goals, objectives, and strategies for advertising campaign
- Calculate reach and frequency of potential media vehicles
- Gather statistics and prepare media plan to guide buying process
- Negotiate best price for media space or time, as specified in approved media plan, to optimize budget
PRESENT:
- Collaborate with team and other departments to craft media presentations
- Walk Client Engagement and Account Management through presentations and make adjustments as necessary prior to client meetings
- Present media plans to client as needed/required
EXECUTE:
- Buy negotiated media space, commercial time, or site placement
- Perform campaign analysis directly relevant to optimization and/or planning and buying decisions
- Monitor media agreements and contracts with outside media vendors
- Monitor media for placement and time discrepancies and negotiates credit or billing adjustments when necessary
- Responsible for the preparation of Insertion Orders and placement of advertising with media vehicle
COLLABORATE:
- Act as a digital media expert for assigned clients and Client Service team, including planning and buying of media
- Consult with Biddable Media team to leverage paid search and social as part of a comprehensive plan when appropriate
- Analyze media plan reporting with Account Management and assist in the creation of wrap-up presentations
- Assist in training and mentorship of Assistant Media Planners
Minimum Qualifications
- Bachelor's degree, relevant courses or internships preferred
- Bachelor of Arts or equivalent experience required
- Experience with Prisma, Atlas and/or DoubleClick is a plus
- Knowledge of Media tools (comScore, MRI, Kantar)
- Experience analyzing data or market research preferred
- PC proficiency and solid working knowledge of Microsoft Office
- Excellent verbal and written communication skills
- Creative problem solver
- Time-management skills
- Demonstrated commitment to teamwork
- Acute attention to detail
- Proactive
- Self-starter
- Analytical thinker
- Ability to multi-task
Jobs Summary
- Job Level
- Mid-Senior Level / Manager
- Job Category
- Media and Creatives
- Educational Requirement
- Bachelor's degree graduate
- Recruiter response to application
- Once in a while
- Office Address
- Wolter Monginsidi, South Jakarta, Jakarta, Indonesia
About Vice Indonesia
VICE is a global youth media company and the industry leader in producing and distributing the best online video content in the world. Launched in 1994 as a punk magazine, VICE now operates in 36 countries and has expanded into a multimedia network, including the world's premier source for original online video, VICE.COM; an international network of digital channels; a television & feature film production studio; a magazine; a record label; TV Channel; and a book-publishing division.
Indonesia is the latest office of VICE to open and shall be creating its own content, shows and material in dual language, developing and maintaing its own sales and advertising inventory and supporting VICE's global operations and vision as maintaining the position as the leading youth media company in the world and further diversifying into new media, technology and youth culture.