Digital Marketing Specialist
Tui and Tamura, Inc.
- Makati, PhilippinesPenthouse 3, Dacon Building, 2281 Chino Roces Extension,, Makati, Metro Manila, PhilippinesMakatiMetro ManilaPhilippinesPhilippines
- Full timeFULL_TIME
Job closed.
Job Description
- Set digital marketing strategies using all necessary tools (e.g. website, emails, social media and blogs) and execute necessary tactics to achieve goals and objectives
- Lead the development of results-driven digital marketing strategies for existing accounts
- Conduct research to inform recommendations for new programs and optimization of existing campaigns.
- Work with the account management and creative teams to produce digital marketing assets that will align with the target audiences and achieve client goals. Provide feedback when needed to modify assets to align with industry best practices or data-driven insights.
- Develop, implement and executing digital marketing campaigns across multiple channels – paid and organic.
- Continually test new tactics, shift budgets, and optimize the campaigns to maximize client budgets to achieve results.
- Work with the editors to provide keyword analysis to inform content topics and articles.
- Optimize web content for organic search.
- Audit websites for opportunities to increase organic search visibility
- Conduct keyword research, writing ad copy, and establishing bidding strategies for paid search campaigns.
- Analyze web traffic metrics and suggest solutions to boost web presence
- Monitor SEO/SEM, marketing and sales performance metrics to forecast trends
- Establish best practices in digital marketing
- Stay up-to-date with digital technologies developments
Minimum Qualifications
- At least 2 years of experience managing and results-driven digital campaigns, ideally with agency experience
- Experience managing content distribution campaigns with a solid understanding of the role content
- Experience managing programmatic campaigns
- High proficiency with social media platforms (Facebook, Twitter, Instagram, WeChat, etc.), Google and Baidu SEO/SEM, marketing automation tools, etc.
- Proven data interpretation skills
- Bachelor’s Degree in Marketing, Advertising, Communications or related field
- Strong written and verbal communication skills with a base understanding of AP Style
- Experience developing new business and in-account growth proposals
- Experience working in an agency environment
- Strong presentation skills
- Strong analytical and planning skills;
- Good communication and presentation skills;
- Excellent problem-solving skills;
Required Skills
- Digital Marketing
- Search Engine Optimization (SEO)
- Social Media Management
- Advertising
Jobs Summary
- Job Level
- Associate / Supervisor
- Job Category
- Sales and Marketing
- Educational Requirement
- Bachelor's degree graduate
- Recruiter response to application
- Sometimes
- Office Address
- Penthouse 3, Dacon Building, 2281 Chino Roces Extension,
About Tui and Tamura, Inc.
Write On Track (WOT) is full-range outsource solution to support your company's marketing needs. Our core competency is to develop a marketing and communication plan to fulfill our client's objectives. Our clientele includes SMEs and corporations, both local and international.
WOT's humble beginnings started in 2013, focusing on content and copy writing services which quickly expanded to graphic designs and events onto its first year. After 3 years of massive growth, in 2017, WOT was incorporated under Tui & Tamura, Inc.. Today, WOT is the go-to marketing agency for branding, publicity and events.