Marketing Manager
Transnational Diversified Group
- Taguig, PhilippinesPenthouse Net Quad, Taguig, Metro Manila, PhilippinesTaguigMetro ManilaPhilippinesPhilippines
- Full timeFULL_TIME
Expired a month ago
2024-03-28T02:49:01.121864+00:00Job closed.
Job Description
- Lead Brand, Marketing, Content & PR strategy
- Manage marketing strategy and execution in support of flavor storytelling, product launches, and campaign executions/activations. Lead goto-market strategy for LTOs to drive buzz, trial, and sales.
- Liaise with the regional teams and consumer department team members to ensure consistency of message, voice, tonality, and alignment with other PR, Branding, and Marketing strategies
- Build, test, and implement initiatives and experiences that connect the customer across channels and create the best possible brand experience to drive loyalty and retention throughout the company’s ecosystem of brands. Lead hightouch, magic-driving experiences for customers across channels, online and offline; surprise & delight initiatives. Own measurement and reporting for initiatives in collaboration with channel & marketing leads.
- Own and maintain brand & marketing calendar, ensuring crosschannel alignment between business channels. Collaborate with marketing, creative, and channel leaders to ensure cohesion and flawless execution of consumer-facing communications during campaign and evergreen periods.
- Partner with the Creative team to brief campaigns, projects, and marketing initiatives and ensure cohesive and flawless execution of campaigns across business channels and the brand.
- Develop a yearly marketing strategy once a year for both online, offline, and within aggregators.
- Continuously evaluate and improve the endto-end guest experience, including leading campaign post-mortems and reporting
- Partner with the social team and external agencies to create breakthrough, culturedriving marketing programs and content plans
- Drive brand awareness to customers, suppliers, and potential collaborators.
- Study brand coverage and industry trends and increase brand value and cuisine segment growth in the market.
- Be an integral team member in providing all items needed for the brand playbook needed for brand expansion.
- Manage projects and serve as brand ambassador between kitchen managers, supply chain, chefs, customer service team, tech & product to ensure smooth flow between our kitchens and delivery aggregators.
- Liaise with the Performance Marketing team to utilize key metrics to drive growth, conversions, and profitability for your brand and cuisine category.
- Work crossfunctionally with internal team members to provide valuable information for product launches, marketing campaigns, and setting product/brand success metrics
- Facilitate winning decisions with data, facts, and thoughtful analysis, biased to Consumer benefits but understanding the Financial and Operations perspective
- Oversee digital ratings, reviews, and customer feedback and synthesize learnings on a daily basis to share with key stakeholders.
Minimum Qualifications
- Bachelor's Degree, Marketing or Business
- 4+ years professional experience in brand marketing at a consumer brand; preferably at an F&B Hospitality business with multiple retail channels
- Handson experience in strategizing and executing omnichannel marketing programs and campaigns, including the development of and measurement against performance metrics.
- Understanding of paid media landscape across digital, TV, OOH, print, audio, and experience executing 360 advertising campaigns across both organic and paid media channels.
- Guest experience and retail design experience in hospitality or relevant customerfocused industry; digital marketing and loyalty program experience a plus
- Excellent project and process management skills and exceptional organizational skills – you’re all about the checklist, the colorcoding, the follow-up process, and more.
- Collaboration and crossfunctional teamwork: loves working with others and are great at building relationships inside and outside of your department.
- Passion for Food & Beverage and monitoring market trends.
- Strong analytical and planning skills;
- Good communication and presentation skills;
- Excellent problem-solving skills;
Jobs Summary
- Job Level
- Mid-Senior Level / Manager
- Job Category
- Hospitality and Tourism
- Educational Requirement
- Bachelor's degree graduate
- Recruiter response to application
- Once in a while
- Office Address
- Penthouse Net Quad
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About Transnational Diversified Group
The Transnational Diversified Group of Companies (TDG) is a globally competitive and progressive business group of highly successful companies engaged in leading industries. Since its establishment in 1976, TDG now has more than 30 member companies that are major players in diverse industries such as:
TOTAL LOGISTICS(Shipping, Transportation, Cargo Forwarding, Warehousing, Vehicle Logistics, Customs Brokerage, 3rd and 4th Party Logistics, Trucking, Distribution, Liner and Tramp Agency Service)
TOTAL SHIP MANAGEMENT(Ship Crewing, Seafarer Training, Maritime Education, Tanker Operations, Medical Services and Financial Services)
AIR & TRAVEL SERVICES(Tours, Travel Agency Services, Airline GSA, Ground-Handling, Cargo Handling, Airport Support & Aviation Services)
INFORMATION & COMMUNICATIONS TECHNOLOGY SERVICES(Contact Centers, Business Process Outsourcing Services, Software Development and E-Business Solutions), as well as Securities Trading, Real Estate Development, Renewable Energy, and other supplemental businesses.
With its world-class excellence and win-win outlook, TDG has become a respected strategic partner of large global corporations with stringent requirements for total quality and cost-effective services in both traditional and new economy businesses. TDG’s distinguished partners and principals include NYK Line (Japan), Asiana Airlines (Korea), American Express (USA), Vroon B.V. (Netherlands), Yusen Logistics (Japan), Crystal Cruises (USA), Malaysia Airlines (Malaysia), Disney Cruise Line (USA), ePerformax Contact Centers (USA), Nippon Container Terminal (Japan) and Uyeno Transtech Ltd. (Japan).
With its world-class excellence and win-win outlook, TDG has become a respected strategic partner of large global corporations with stringent requirements for total quality and cost-effective services in both traditional and new economy businesses. TDG’s distinguished partners and principals include NYK Line (Japan), Asiana Airlines (Korea), American Express (USA), Vroon B.V. (Netherlands), Yusen Logistics (Japan), Crystal Cruises (USA), Malaysia Airlines (Malaysia), Disney Cruise Line (USA), ePerformax Contact Centers (USA), Nippon Container Terminal (Japan) and Uyeno Transtech Ltd. (Japan).
A Partner and Employer of Choice, TDG has grown from one strategic partner and 16 employees in 1976 to more than 30 business partners and over 14,000 employees to date.