- Work collaboratively with cross-functional teams to define reporting requirements , create data layering document & handle Tag Management across all channels - Desktop, App & Mobile Web.
- Serve as the subject matter expert in Google Analytics, tagging implementation and project planning.
- Role will require understanding business requirements and converts them into technical requirements for the web development team to implement the code on the pages.
- Able to provide tag implementation requirements to product managers and technical teams, ensuring best practices are followed.
- The communication produced will be digestible across teams of different technical capabilities
- Work closely with with multiple teams to complete web development and QA to identify gaps in the data capture strategy and collaboratively implement enhancements
- Monitor tracking tags and routinely update tags
- Work with Analyst to deliver reports and dashboards with insights that drive change in the business
- Lead efforts to research and evaluate new tools/capabilities in analytics industry
- Serve as a liaison with agency vendor to ensure success with a variety of projects.
- Lead driving core insights from the data to suggest, create and execute multivariate or a/b/c tests that drive fundamental improvements to the site experience
- Bachelor’s degree in an analytical discipline with related work experience in web analytics or data analysis 3+ years web analytic experience with Google Analytics, or similar 3+ years of business analysis experience in large size companies with multiple functions / business units preferred.
- Must be an expert with tagging implementation, administration, and reporting Understanding of tag management technology; specific usage of Google Tag Manager a plus Exposure to project management skills, business process redesign principles, tools and techniques a plus.
- Very advanced proficiency in using Microsoft Excel and Word.
- Strong skills in PowerPoint Understanding of data visualization techniques; experience with Tableau a big plus Excellent communication skills and ability to interact with all levels of end users and technical resources.
- Fluency in Bahasa & English is must.
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