Campaign Strategist  

Job Summary:

The Campaign Strategist is the main body that ensures the tracking and monitoring of the execution of campaigns. As a campaign strategist, you will oversee campaigns from the request, summarization of the campaign brief, and execution. Your main task will be to act as a communicator between the key accounts, the creatives team, and the campaign managers to ensure that a smooth process of communication is maintained and all deliverables are accounted for.

Duties and Responsibilities:

• Devise B2C (business to consumer) or B2B (business to business) integrated marketing campaigns with the aim of acquiring and retaining customers
• Manage the implementation, tracking and measurement of marketing campaigns
• Brief and oversee the quality work of internal and external agencies, such as designers, copywriters, who will deliver much of the campaign activity
• Work within a budget and report any overspend
• Write, edit and proofread copy for promotional materials within marketing campaigns
• Ensure that the organisation’s brand and identity is adhered to in campaigns and in all communication channels
• Deliver regular reports of campaign results, including web analysis and evaluation of KPIs
• Maintain regular measurement of the ROI of campaigns
• Ensure accuracy of marketing materials and provide formal sign off if necessary
• Collect and use data to inform new campaigns and the evaluation of existing campaigns
• Take responsibility for the organisation of any trade shows or exhibitions
• Handles all the branded deals

Qualifications:

• Proven work experience as a Campaign Manager, Marketing, Digital Advertising or other relevant experience.
• Demonstrable ability to communicate, present and influence credibly and effectively at all levels of the organization, including executive and C-level
• Critical thinker with strong problem-solving skills
• Exceptional project management and communication skills are essential
• Proven ability to manage multiple projects at a time while paying strict attention to detail
• Excellent listening, negotiation and presentation skills
• Excellent verbal and written communications skills
• Excellent Management, Project Management, Numerical skills
• BA/BS degree in Business Administration, Marketing or relevant field