TaniHub Group
TaniHub Group

AVP of Marketing  

TaniHub Group

 
  • South Jakarta, Indonesia
    South Jakarta, DKI Jakarta, Indonesia
    South Jakarta
    DKI Jakarta
    Indonesia
    Indonesia
  • Full timeFULL_TIME

Expired 3 years ago

2021-08-19T17:00:00+00:00
Job closed.

Job Description

Are you excited by the prospect of building world-class brands and digital products while at the same time contributing significant positive impact to society through the agricultural sector? At the Tanihub Group, South-East Asia’s largest agri-tech startup, we strive to enable better lives for Farmers, drive the backbone of Indonesian economy, reduce food waste across the value chain and delight households with high-quality and affordable fresh produce (fruits, vegetables, poultry, seafood, meat, grains) and groceries. Our superior advantage in market is our complete ecosystem of different products that build sustainable improvement in the end-to-end value chain – farmer financing, upstream (farming) cultivation improvements, logistics and distribution, as well as online e-commerce and offline business, all powered by effective technology and excellent execution. If your answer is YES, this is the perfect role for you.

What You Will Do:

  • Lead the marketing division – comprising brand & product marketing, performance marketing, content & community marketing, offline marketing, and creative production – to build winning brands and support business hyper-growth.
  • Define the Brand Strategy and Marketing Mix with the senior leadership team.
  • Build the marketing roadmap and develop winning marketing campaigns.
  • Drive marketing team to continuously optimize execution through rapid iteration and continuous experimentation.
  • Collaborate closely within a cross-functional team (with Growth, Product, Commercial, Operations, Finance, Legal, etc).
  • Manage marketing budget, people budget and other expenditures to achieve OKRs/KPIs effectively and efficiently.
  • Build the marketing organization to be world-class and nurture future leaders and marketing experts.

Minimum Qualifications

  • Must-Have
    • Have at least 6 years of full-time experience in brand management / brand development / brand building / marketing roles in Indonesia
    • Have managed at least 3 full-time, direct reports in brand management / brand development / brand building / marketing teams.
    • Have proven track record of playing a key role in driving business growth through marketing / brand management efforts – driving new customer acquisition, improving customer retention, increasing sales, or growing market share.
    • Have led a brand/marketing team that comprises of at least 5 personnel.

  • Bonus points
    • Have worked in client-side teams at large multinational FMCG / consumer products / Offline Retail companies.
    • Have experience managing creative talents (e.g., graphic designers, videographers, video-editors, animators, photographers, etc.)
    • Have experience with the Fresh Produce and/or Groceries category.
    • Have worked at top-tier Technology companies or Startups.
    • Have experience in top-tier Management Consulting firms.
    • Have experience in the e-commerce (B2C and/or B2B) sector.

Perks and Benefits

  • Paid Sick LeavePaid Sick Leave
  • Medical / Health InsuranceMedical / Health Insurance
  • Medical, Prescription, Dental, or Vision PlansMedical, Prescription, Dental, or Vision Plans

Required Skills

  • Creative Thinking
  • Action Planning
  • Brand Management
  • Competitor Analysis
  • Marketing Communications
  • Content Marketing
  • Decision-Making

Jobs Summary

Job Level
Director / Executive
Job Category
Sales and Marketing
Educational Requirement
Bachelor's degree graduate
Recruiter response to application
Once in a while
Office Address
South Jakarta, DKI Jakarta, Indonesia
Industry
Agriculture-Technology
Vacancy
1 opening
Website
http://www.tanihub.com

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About TaniHub Group

TaniHub is an Indonesian Agriculture-Technology, solving problems in the supply and distribution chain of agriculture produces. Through the platform and network, TaniHub connect farmers with people in the market to enable farmers selling agriculture products with fair price and sustainable quantity. Established in late 2015 as an on-demand application to deliver vegetables from farms to houses, in July 2016, TaniHub started to become a Business to Business suppliers for all Agriculture Commodities – Fruit, Vegetable, Poultry, Fishery, Livestock. With the support of TaniXpress, inhouse fresh-products delivery fleet, since October 2017 TaniHub expands to wider online channels, reach more SME’s, Restaurants, Resellers, and end users. TaniHub wants to be the First Choice in delivering agriculture products from farms to market with affordable price, efficient sourcing, and reliable supply chain. The aim is to bring forward Indonesia by giving market access to as many farmers as possible. By building and growing an integrated agriculture marketplace, the technology will benefit significantly to the growth of agriculture ecosystem in Indonesia.

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