Paid Search Specialist  

The Paid Search Specialist is responsible for supporting clients and the digital marketing team in executing search engine marketing for organic and paid.

As a Paid Search Specialist, you will:

• Confidently, competently, and efficiently launch, manage and strategically optimize paid search campaigns across a diverse client base
• Assist with account execution and strategy and partner with clients as a trusted consultant
• Work closely with account leads to execute day-to-day SEM activities including; campaign launching/restructuring, bid optimizations, ad copy, budget pacing, etc.
• Analyze campaign data and provide meaningful, actionable insights
• Effectively communicate strategy and results to clients in reports and meetings not limited to just the keywords, copy, and placement, but also around creative and landing page strategy
• Continually and thoughtfully educate yourself on strategies and best practices in SEM and paid advertising

• Bachelor’s degree preferably in Advertising, Mass Communications, Marketing, Journalism, Statistics, Business Administration, Communication Technology, Development Communication, Information Technology, and related courses
• At least 5 years experience in handling Paid Search campaigns
• Ideally managing campaigns with $100k or higher monthly spend
• Previous agency experience required, at least some lead gen experience required
• Ability to work in a flexible, dynamic, and fast-paced environment
• Skilled at keyword research, writing compelling ad copy, efficiently building out organized campaigns, and budget forecasting, plus have an opinion of what else goes on the list of "important SEM qualifications"
• Additional successful online advertising experience outside of SEM, be it Facebook advertising, mobile, DSP, branding plays, etc.
• High-end Excel skills, including coding and using formulas and pivot tables
• Experience with Google Analytics and other website analytics tools
• Superb communication skills - written and oral, presentation skills are key for this role
• Must be an innovative, technically-advanced SEM expert with a history of growing accounts using a mix of data-driven analysis, strategic vision, and hands-on hard work
• Amenable to work in the US (8pm-5am) shift
• Has at least 15mbps Fiber internet connection