Social Media Specialist  

As a Digital Marketing & Support Specialist, his/her main role is to support our client (a Global Information Analytics business) with their Student Marketing initiatives.

Key Accountabilities:

• Use social media scheduling tool to plan daily social posts for client’s Student Life Instagram, Twitter, and Facebook channels
• Use Sprinklr as a social management tool (client will provide training)
• Monitor social listening tools to provide quick responses to customers via social media comments and direct messages
• Add video content to YouTube playlists with closed captions and end cards
• Pull social analytics reports from Sprinklr on a weekly basis to review trends and opportunities with customer
• Student Ambassador Management
• Communicate with student ambassadors regularly to ensure that their weekly content proposals match larger content strategy objectives and is submitted on time
• Monitor and respond to student ambassador applications
• Send payment to student ambassadors via our Omnicard platform
• Create prepaid shipping labels through our UPS CampusShip to send to student ambassadors for social media giveaways
• Submit work orders to creative team for flyers, collateral, design needs, conference materials, etc.
• Serve as liaison between product managers and training team for student training asset needs and requests
• Schedule focus groups with student ambassadors for market research as needed
• Aid in data management for upcoming email initiatives
• Track all website traffic, events, and other relevant data (pull weekly reports)
• Coordinate with StraightArrow internal teams for creative design or technical web development needs
• Other tasks that may be related to the function

• Bachelor's Degree preferably Marketing, Communications, Business Management, Mass Media
• At least 1 year of work experience in any digital marketing role, preferably with focus on Social Media marketing
• Experience with using digital marketing apps and tools for Social, Content, SEO and email marketing is preferred.
• Adept at using different social media marketing platforms to manage profiles
• Attention to detail and strong organisational skills
• Strong analytical and critical thinking skills
• Excellent verbal and written communication skills
• Able to communicate confidently and effectively at all levels of the business and to various stakeholder groups, both in writing and verbally
• Keeps updated with trends in social media marketing
• Proven ability to build relationships and work independently
• Amenable to work on US shift (8pm-5am) Mon-Fri
• Can work remotely and has stable internet connection