Marketing Communications Officer
SONY Philippines, Inc.
- Taguig, PhilippinesTaguig, Metro Manila, PhilippinesTaguigMetro ManilaPhilippinesPhilippines
- Full timeFULL_TIME
Expired 7 years ago
2016-12-14T16:00:00+00:00Job closed.
Job Description
- Oversees all touchpoint communications (ATL, BTL, Web, Brand Management & Positioning across categories) of the assigned category/ies its respective products and promotions liaising with the sales and marketing groups for specifics as well as 3rd party suppliers for effective implementation.
- Oversees monitors and implements Seeding, Special Activities & Events, Sponsorships & Tie-ups, and general external communications of assigned category/ies.
- Brand Management
- Effectively position (or communicate) the assigned category/ies and its respective brand message/s to the right target market/consumers. Most crucial when launching new models/product line-up.
- Responsible for, but not limited to choosing the right media for the communication message.
- Budget Management
- Implementing assigned category/ies A&P requirements within budget allocation including supplier negotiation, deliverables and company expectations.
Minimum Qualifications
- Graduate of a Bachelor’s Degree in Communications or Marketing
- At least 4-5 years of experience in PR, marketing communications (integrated and strategic marketing), media relations, advertising and promotions or brand management
- Has working experience in handling third party supplier and vendors (including media buying agencies)
- At least 2-3 years of experience in a supervisory or managerial capacity
- With proven track record in project and budget management, events organization, digital marketing, social media and online presence management, corporate communications, marketing communications, public and media relations.
Jobs Summary
- Job Level
- Associate / Supervisor
- Job Category
- Sales and Marketing
- Educational Requirement
- Bachelor's degree graduate
- Recruiter response to application
- Once in a while
- Office Address
- Taguig, Metro Manila, Philippines
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About SONY Philippines, Inc.
The company name of Sony was created by combining two words of sonus and sonny. The word sonus in Latin represents words like sound and sonic. The other word sonny means little son. Used in combination, Sony is supposed to represent a very small group of young people who have the energy and passion towards unlimited creations and innovative ideas. With the far-sight of expanding worldwide, it was in 1958 that the company formally adopted Sony Corporation as its corporate name. Easy to pronounce and read in any language, the name Sony, which has a lively ring to it, fits comfortably with the spirit of freedom and open-mindedness.