Marketing Communications Officer  

Strategy Role

• Interpret the Marketing Strategy and create an annual marketing communications plans to meet the needs of the different segments of the market and the company’s objectives
• Monitor and analyze marketing response rates to report on the effectiveness of activities and campaigns, and responds to results
• Plan and monitor spend throughout the year

Marketing Communications Role

• Prepare and execute communications plans
• Create content for company literature and other forms of communication.
• Create marketing and promotional materials, both print and electronic.
• Work with advertisers for timely and useable ad submissions,
• Copy, edit, proofread, and revise communications.
• Design and launch email marketing campaigns
• Recommend, implement and maintain site design and operation.
• Work with manager and business units to determine the communications strategy for each market segments.
• Promote products and services through public relations initiatives.
• Develop marketing communications campaigns.
• Create thought leadership materials.
• Create and deliver press releases, media relations content, white papers, corporate newsletter content, social media content.
• Identify, develop and execute communications strategy for key media contacts and customer references.
• Research media coverage and industry trends.
• Develop fresh story ideas.
• Prepare briefing materials.
• Coordinate scheduling and logistics.
• Coordinate events, conference, trade shows, and press interviews.
• Manage information.
• Manage the Marketing Communications budget
• Prepare agendas and conduct research.
• Responsible for managing and updating the Company’s Web Contents and other Social Media
• Overall management of social media properties:
  • Engagement for brand awareness and employee sourcing purposes
  • Manage all social media channels, keeping them fresh and engaging

Operational Marketing Role

• Develop a branding strategy and ensure all internal and external communications are in line with brand strategy.
• Continually source opportunities and bring creative strategic ideas to the table
• Ensures effective control of marketing results and that corrective action takes place to be certain that the achievement of marketing objectives are within designated budgets.
• Continually gather market intelligence, including segmentation and demographic information as competitor research
• Perform other activities assigned from time to time

• Candidate must possess at least a 4-year Bachelor's/College Degree in the areas of English Communication and Marketing
• Required skill(s): Strategic thinking skills, communications, social media and digital marketing, content writing, creativity, good presentation skills, Adobe Photoshop
• Computer literate and knowledgeable in Digital and Social Media Platforms
• Excellent in oral and written communication
• At least 3 year(s) of working experience in Marketing Communications' role