Sobrinas Inc started as the master franchisee and exclusive distributor of Skinfood Cosmetics from Korea. Duly organized in September 2006 under Security and Exchange Commissions laws, Sobrinas Inc was created by retail and real estates industry leaders in the country. The same directors that brought Guess, Mango, Terranova, Gloria Jeans and Madrigal Properties, have merged to establish the presence of Skinfood in the Philippines. Skinfood is the market leader of Cosmetics, Skincare and Bodycare products in Korea. Established by Iperees research Center, a cosmetics manufacturing company since 1957, Skinfood offers cosmetic products made from natural wholesom food such as rice, honey, avocado and others to address skincare and cosmetic needs of users of all ages. Skinfood is represented i nine countries - Korea, Taiwan, Hongkong, Philippines, Thailand, Malaysia, UAE, Singapore and Indonesia. It is now the fastest growing cosmetics shop in Asia. The first skinfood shop in the Philippines opened last November 16, 2006 at SM Megamall, followed by City North EDSA and SM Mall of Asia last December 2006. Currenty, Skinfood operates 11 shops and four counters within well known malls and department stores throughout the country. Why Join Us?: Skinfood's competitive advantage is based on solid business pronciples: high quality, safe and effective products derived from food, comfortable and pleasurable ambiance using French flea market motif, mid-range proce points, high level customer service, wholesome, healthy and fresh image positioning.